Loyalty & CRM

paymi copy

Paymi revamps its strategy to improve its youth appeal

A new look, onboarding process and rewards messaging aim to help the cashback app simplify its relationship with users and brands.

Reebee

How digital flyers evolved from simple price listings

Reebee’s Mark Smith has seen the format used to call out categories, celebrate partner brands and tell deeper stories.

PC OPTIMUM-MAIN-campaignjpg

Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

McDonalds_monopoly

McDonald’s makes Monopoly exciting by making it easy

A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

HALFFULL_ENG_POSTER

Why Loblaw is avoiding the hard sell in its new content series

New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.

AMEX-CANADA-ARNETT

The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.

Cobs-2X-loyalty

Cobs Bread bakes up a new loyalty program

The bakery retailer is going digital while carving out a niche between grocery and independents.

LCBO Exterior1

LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

happy-pops2

Air Miles and Voila bring a points partnership to life with popsicles

With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.

pexels-karolina-grabowska-4968391

Consumers and brands have different views on loyalty

Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.

onlineshoppingillustrated

What’s the deal with digital flyers?

More companies are shifting spend to discount apps to reach consumers during vital pre-shop moments.

Customer-experience

Customer experience scores weathered the pandemic

Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.

main-fueling-sport-image

More Rewards pledges more support for sports

Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.

Canadian-Tire-main

Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.