Loyalty & CRM

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Shoppers Drug Mart, Sony named Leger’s Most Reputable brands

But the annual survey found reputation scores across sectors have taken a hit.

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Cannabis POS system Greenline partners with loyalty provider Springbig

The company aims to tap into a rich but elusive source of shopper data.

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Tim Hortons celebrates mobile ordering for Roll Up to Win

This year’s contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.

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Why Starbucks is keen on expanding its loyalty partnership with TD

The QSR aims to bring “millions” of potential new members into its Rewards program.

MadeGood

Strategy’s 2021 Nice List: Part Two

Peter Ignazi and Trent Fulton are the latest to share their picks for work that deserves a little extra recognition.

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Scotiabank is set on making a Scene+

The bank has big plans for its merged loyalty program in 2022, but first it needs to get its 10 million members on board with new features.

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Scotiabank merges Scene and Scotia Rewards

The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.

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Chipotle’s loyalty program is tops in Canada

The latest LoyalT study adopts a new methodology that captures how personalized content drives engagement.

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Paymi revamps its strategy to improve its youth appeal

A new look, onboarding process and rewards messaging aim to help the cashback app simplify its relationship with users and brands.

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How digital flyers evolved from simple price listings

Reebee’s Mark Smith has seen the format used to call out categories, celebrate partner brands and tell deeper stories.

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Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

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McDonald’s makes Monopoly exciting by making it easy

A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.

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Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

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Why Loblaw is avoiding the hard sell in its new content series

New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.

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The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.