Media
Up to the Minute: Stephen Thomas names director of digital strategy
Plus, U92 and Alice & Smith get a new GM and Mint announces several new clients.
Up to the Minute: Three staff join Bleublancrouge
Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.
How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
Up to the Minute: New strategy leads at William Thomas
Plus, Weber Shandwick makes three senior hires and Ogilvy adds to creative team.
Social Engagements: Making Insta-worthy creative
The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.
McCormick partners with Tasty on millennial-friendly spice blends
The brand has launched the line based on insights from BuzzFeed’s food vertical.
Up to the Minute: Camden gets a new partner
Plus, Le French Bureau launches in Quebec and Ottawa’s InMotion adds four to its ranks.
Up to the Minute: NFA beefs up strategy team
Plus, ICA expands training offering and National makes senior appointments in Atlantic Canada.
Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
Up to the Minute: Conversion Digital makes three senior appointments
Plus, BLVD names director of operations and DentsuBos expands in Montreal.
Up to the Minute: M5 appoints new VPs
Plus, Tank’s Montreal office continues to grow and The Clio Awards announces Canadian jurors for its 60th annual awards.
Up to the Minute: DDB unveils new visual identity
Plus, Mailchimp ends partnership with Shopify over data and privacy concerns, and Montreal’s Adviso expands.
Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
Up to the Minute: Livewire expands to the U.S.
Plus, Radiance makes six hires and Creative Guild wins two new clients.
Wattpad rebrands to reflect inclusive approach
The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.
