Media
Up to the Minute: Daily Bread names marketing director
Plus, Beattie communications expands to Ottawa and Winnipeg, and Scratch wins a handful of clients.
Up to the Minute: Thinkingbox hires managing director
Plus, Havas wins Irving Oil assignment and OSMO adds four members to its board.
Up to the Minute: Kabane lands Familiprix business
Plus, National acquires Octane Strategies and Crowns Creative adds director of strategy and content.
Do you suffer from ‘screenesthesia’?
Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.
Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
Fall TV: What’s in it for the buyers?
From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters
Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
Up to the Minute: Adviso wins Nautilus Plus
Plus, FleishmanHillard HighRoad makes several promotions in Montreal and Tink picks up Bicycles Quilicot business.
Cannes 2018: Canada’s win count up three Media Lions
Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.
Up to the Minute: Republic wins Insurance for Children
Plus, Punch Canada makes several hires, and The Colony Project gives The Common Good a female focus.
MTV partners with OneMeth on streetwear collection
A pop-up store is also showcasing the intersection of the fashion and music worlds.
Up to the Minute: Tank wins Loto-Quebec mandate
Plus, Bell rebrands its specialty channels and InMotion hires four in response to new business.
Up to the Minute: Fish Out of Water named AOR for Flowr
Plus, Archipel hires a new CD and Ogilvy wins Managem.
Rogers launches new company-wide brand platform
Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.
Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.
