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For the record…

Cormark Communications of London, Ont. has snagged its first North American account. The agency has been hired by Electrohome of Kitchener, Ont. to market its large-screen projection systems.The high-tech systems are used by businesses to project video, computer data and graphics…

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Editorial Down to a science

Marketing has always been a delicate blend of science and art, a decision-making process requiring equal elements of hard fact and gut feel.While it would be hard to assess at what stage in the evolutionary cycle the artful side is today,…

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New auto trade for Canada

Canada’s automotive industry is getting its own trade paper.The first issue of the coated stock, mini-tabloid, called Canadian Auto News, is due in October and will be published by World of Wheels Publishing.Lynn Helpard, Toronto-based publisher of Canadian Auto News, says…

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New analysis technique

A new technique developed in the u.s. can pinpoint the psychological appeal of one brand over another, says one of the social scientists behind Personal Drive Analysis.Karen Olshan, executive vice-president and director of research services at BBDO Worldwide in New York,…

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For the record…

The official publication of the Canadian Bar Association will move to a magazine format beginning with its October edition.For the last 15 years, The National has been a newspaper tabloid.Reaching more than 37,000 lawyers, there will also be a November/December issue…

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Carole J. Salomon

Senior Vice-President, Marketing,Purolator CourierCarole Salomon entered the marketing world in 1968 as a marketing analyst for Canadian Industries.In 1971, Salomon moved to Montreal Trust, where she spent four years in marketing research and two years as marketing manager on pension funds.In

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CIBC opens `Asian’ branch

a new storefront cibc banking centre for Asians just north of Toronto is a hit with the Chinese community.Joe Tong, manager of business development for the Canadian Imperial Bank of Commerce’s Toronto east region, says the freestanding facility, opened a month…

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Event Marketing Research

Question: Would you agree… or disagree that there is so much advertising at venues where sports and entertainment events occur that you cannot recall most of the advertising?15% Strongly agree38% Somewhat agree26% Neither agree nor disagree18% Somewhat disagree3% Strongly disagreeSource: Decima…

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Suppliers of out-of-home products

The following list of out-of-home media suppliers was compiled from responses to a questionnaire faxed to approximately two dozen companies that sell outdoor, in-store, transit, airport and elevator advertising. Each was asked to list its media products and name major clients…

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BNS to streamline its account

The Bank of Nova Scotia is consolidating its ad business with Cossette Communication-Marketing of Montreal. Geoff Bellew, the bank’s senior vice-president of retail marketing, says that by the end of this year the English-language portion of the account will have moved…

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A.C. Nielsen’s Television Top Five

ProfessionalJuly 6 – July 12, 1992CBC FullSaturday Movies 103,000Just For Laughs 94,000CBC National News 94,000Magical World of Disney 91,000Empty Nest 88,000CTVAm. Funniest Videos 145,000Am Funniest People 127,000Cosby 118,000Law & Order 113,000Home Improvement 97,000GlobalQuantum Leap 82,000Raven 66,000Mann and Machine 64,000Married With Children…

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Agencies flex creative muscle

In this special report, Strategy looks at the creative challenge presented by out-of-home media from a couple of perspectives.In our opening feature, Mary Maddever interviews the sellers of outdoor, in-store and transit advertising to find out what creative opportunities presented by…

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Editorial Research woes

In the last few years, legislators across the country have become increasingly vocal about cracking down on companies that engage in vexatious telemarketing practices.Stiffer privacy regulations would doubtless be welcomed by the public, which at times feels as though it has…

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Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.June 1991 – June 1992Urban-EnglishToronto, Toronto Life, Vancouver, Western Living, WestH. Walker & Sons 66R. de…

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Advertising a sales tool that reflects art – and life

In a recent issue of The Financial Times of Canada, columnist Robert Fulford argues that the use of fine art images in advertisements is robbery.Fulford says advertising people ‘don’t seem to imagine that ethical issues might be involved.’In fact, they frequently…