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Coke offer gives Ex added value

Coca-Cola Canada will kick off the 114th annual Canadian National Exhibition in Toronto with free admission for a predicted opening-day crowd of more than 200,000.Busboards created by cne shop of two years, McKim Baker Lovick/BBDO, will promote Coca-Cola Day and the…

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Delta chooses Robins Sharpe

Robins Sharpe Associates of Toronto has nabbed the $3-million Delta Hotels & Resorts assignment after an extensive review of 12 agencies.Short list The short-list also included Franklin Dallas and Enterprise Advertising. Delta started looking for a new agency for its 21…

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Sico ads upbeat, off-beat

The latest TV campaign from Quebec paint manufacturer, Sico, shoots bullets at one of the conventions of advertising this product.Created by Montreal-based agency BCP Strategy-Creativity, it challenges the age-old practice of showing happy people happily painting the walls of their home.Having…

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Blouin garners Ouimet account

Blouin Coulombe Dube Thompson of Montreal has won the national advertising account of J.-R. Ouimet of Ville d’Anjou, Que., previously with Marketel/Foster/McCann-Erickson. Ouimet makes and markets prepared canned foods under the Cordon Bleu, Clark and Paris-Pate labels. Jacques Blouin, president of…

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K. Mac nabs sports stars

A new firm, specializing in promotional campaigns, has entered the sports marketing fray with Toronto Maple Leaf Dave Ellett and Toronto Blue Jay Candy Maldonado as its standard bearers.Keith McIntyre, president of Toronto-based K. Mac & Associates Marketing, says he is…

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Color customers satisfied

Preaching customer service is a common marketing nostrum these days.But Color Your World, the Toronto-based manufacturer and retailer of paint and wallpaper, is putting its money where its mouth is.As part of the ‘Ultimate Guarantee,’ the latest promotion campaign from Color…

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For the record…

Wafwot Communications, Toronto, has been hired to handle all media and public relations for The Great Canadian Maturity Show and Fall Travel Show ’92, scheduled to take place Sept. 29-30 at the Metro Toronto Convention Centre.The event is staged by Premier…

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Bi-way to shift its focus

Bolstered by the acquisition of 30 new stores from the failed Bargain Harold’s chain, discount retailer Bi-way Stores is preparing for a shift in its marketing focus.Larry Latowsky, senior vice-president of marketing for Bi-way, says the store chain’s marketing mix will…

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RT endsits search

Royal Trust has chosen an ad agency to handle upcoming projects but the name of the shop will not be announced until minor details have been worked out. Royal Trust reviewed five or six agencies after it split last May with…

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Parent pubs merge

Both parents of the latest media family have children, although they have not produced a baby of their own yet.Professional Publishing Associates and Maclean Hunter’s New Mother Group have merged to form the new PPA Canada’s Parenting Group.The merger late last…

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Milk board keeps at it

The ontario Milk Marketing Board wants young adults to Keep At It.The line has been added to the board’s successful advertising theme of Milk for Energy and 15 Essential Nutrients for its new campaign.Nicholas Price-Owen, advertising manager for the board, says…

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Obituary

Paul Stephens of ACLKpaul Stephens, associate creative director of Ambrose Carr Linton Kelly, died on July 24 as a result of a highway traffic accident. Stephens, 57, was a 30-year veteran of the industry. He began his career in the 1960s…

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G&M may join PMB

Canada’s national newspaper has applied for membership in the PMB Print Measurement Bureau, spurred by ad agencies and advertisers which want the information pmb can provide about its members.Grant Crosbie, vice-president of marketing and advertising for The Globe and Mail, says…

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Launch plans perking

Forget the Olympics. If it is tough, tactical, down-to-the-wire competition that interests you, tune in to the cappuccino wars.Since early May, Nestle Canada and Kraft General Foods, both of Toronto, have been engaged in a hard-fought battle to be first out…

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New analysis technique

A new technique developed in the u.s. can pinpoint the psychological appeal of one brand over another, says one of the social scientists behind Personal Drive Analysis.Karen Olshan, executive vice-president and director of research services at BBDO Worldwide in New York,…