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Color customers satisfied

Preaching customer service is a common marketing nostrum these days.But Color Your World, the Toronto-based manufacturer and retailer of paint and wallpaper, is putting its money where its mouth is.As part of the ‘Ultimate Guarantee,’ the latest promotion campaign from Color…

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For the record…

Wafwot Communications, Toronto, has been hired to handle all media and public relations for The Great Canadian Maturity Show and Fall Travel Show ’92, scheduled to take place Sept. 29-30 at the Metro Toronto Convention Centre.The event is staged by Premier…

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Bi-way to shift its focus

Bolstered by the acquisition of 30 new stores from the failed Bargain Harold’s chain, discount retailer Bi-way Stores is preparing for a shift in its marketing focus.Larry Latowsky, senior vice-president of marketing for Bi-way, says the store chain’s marketing mix will…

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RT endsits search

Royal Trust has chosen an ad agency to handle upcoming projects but the name of the shop will not be announced until minor details have been worked out. Royal Trust reviewed five or six agencies after it split last May with…

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Parent pubs merge

Both parents of the latest media family have children, although they have not produced a baby of their own yet.Professional Publishing Associates and Maclean Hunter’s New Mother Group have merged to form the new PPA Canada’s Parenting Group.The merger late last…

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Milk board keeps at it

The ontario Milk Marketing Board wants young adults to Keep At It.The line has been added to the board’s successful advertising theme of Milk for Energy and 15 Essential Nutrients for its new campaign.Nicholas Price-Owen, advertising manager for the board, says…

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Obituary

Paul Stephens of ACLKpaul Stephens, associate creative director of Ambrose Carr Linton Kelly, died on July 24 as a result of a highway traffic accident. Stephens, 57, was a 30-year veteran of the industry. He began his career in the 1960s…

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G&M may join PMB

Canada’s national newspaper has applied for membership in the PMB Print Measurement Bureau, spurred by ad agencies and advertisers which want the information pmb can provide about its members.Grant Crosbie, vice-president of marketing and advertising for The Globe and Mail, says…

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Launch plans perking

Forget the Olympics. If it is tough, tactical, down-to-the-wire competition that interests you, tune in to the cappuccino wars.Since early May, Nestle Canada and Kraft General Foods, both of Toronto, have been engaged in a hard-fought battle to be first out…

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Soo stations to close doors

Two am radio stations in recession-battered Sault Ste. Marie, Ont. are closing down Aug. 30.The stations are CFYN, owned by Telemedia Communications Ontario, and Pelmorex Broadcasting’s CKCY.Pierre Morrissette, president of Toronto-based Pelmorex, says because the shutdown is some weeks hence there…

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Zap go our measurement efforts

A while back, I put forth the notion that with the advent of the 200-channel universe, television is going to look less like television and more like an electronic magazine rack, stocked with a vast array of specialized titles for every…

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Wasserman: No entrenched practices

Great advertising arrives unannounced, heritage adds nothing. A sparkling idea is an upstart, plucked seemingly from nowhere. No wonder there is a relentless search for the new, an obsession with the different.If there is a West Coast advertising mystique, it comes…

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Check out the targetted coupon

In direct mail, the rifle is replacing the shotgun.It is no longer enough to point and shoot, marketers have to aim.Same thing with coupons.It is no longer enough to dish them out left and right and hope they end up in…

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West buys a soft sell

In the last few years, there has been a lot of talk about standardization of advertising in the Canadian market based on the contention that differences between East and West are more a mattter of degree than direction.The focus, according to…

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`Break the rules’

The west has an attitude, no doubt about it.We‘re lean, we’re clean, and to ensure no rodents cross Alberta’s borders from the East, we have a Rat Patrol (no kidding.) It has been operating for decades and Alberta is officially rat-free.We