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Advertising that is not by the book

What makes Western advertising distinctive and unique? Could it be the mountains? The ocean? Or maybe it is Land’s End, the last collecting point for wandering souls in search of a better way.No, after a lot of thought, I know the…

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A sample of current practices

Sampling and demonstrating, at one time no more complicated than cheese and crackers on a tray, is showing increasing evidence of sophistication with the use of mobile sampling stations, premium giveaways, character appearances, cross-promotions and consumer research.And while some of these…

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Soo stations to close doors

Two am radio stations in recession-battered Sault Ste. Marie, Ont. are closing down Aug. 30.The stations are CFYN, owned by Telemedia Communications Ontario, and Pelmorex Broadcasting’s CKCY.Pierre Morrissette, president of Toronto-based Pelmorex, says because the shutdown is some weeks hence there…

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LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.IBM respondsA recent article appearing in your June 15 publication…

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Two pools draw fire, CAF says

Complaints to the Canadian Advertising Foundation were up considerably in 1991, says the organization in its complaints summary for last year.In 1991, complaints were up 33% over 1990 numbers, says the foundation, reversing a 1980s trend that had complaints showing a…

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Royal banks on seniors show

The royal Bank is sponsoring four days of concerts at Toronto’s Roy Thomson Hall by more than 800 senior performers.Beginning Aug. 17, the concerts will feature comedians, choirs, concert and dance bands, soloists and variety acts.Signed to appear are John Hollywood,…

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For the record…

Hostess Frito-Lay is expected to forge closer marketing ties with sister company Pepsi-Cola Canada now that PepsiCo Foods International is sole owner of the Canadian snack food company.On June 25, PepsiCo, which also owns Pepsi-Cola Canada, announced it had acquired the…

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Maclean’s publisher Segal smart, tough

Brian Segal’s appointment as publisher of Maclean’s was a knuckleball of sorts.Pundits of every stripe swung at the news and missed. It was all rather like American League players trying to read a career National Leaguer who has been traded.Yet despite…

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Developers back unity

Land developer Cadillac Fairview has spearheaded a grassroots national unity campaign in which about 2.5 million ‘Friendship Cards’ are to be signed by ordinary Canadians across English Canada and mailed to households in Quebec.’Speak up for Canada – We Belong Together’…

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Dell goes retail

After stunning the computer world with the success of its direct-order personal computer business, Dell Canada has quietly begun distributing through mass merchandise retailers.Last week, Richmond Hill, Ont.-based Dell introduced a new clone-buster pc line, Precision, to be sold through Price…

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Powell brings new angle to the beer biz

If anyone had any lingering doubts that the old ways of marketing beer have changed forever, they were pretty much removed when John Labatt Limited announced the appointment of Hugo Powell as president of Labatt Breweries of Canada. The classic packaged…

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Duo forms new shop

Roger Mason and Rob Bowyer have opened a new agency that rewards hard work.The two principals combined 25 years’ experience and Bowyer Advertising and Mason Advertising to form BMA Advertising in Richmond Hill, Ont.The firm’s sales staff works as profit-sharing partners,…

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Terry MacDonald-Cadieux

Stella Pharmaceutical/Slim FastThe road that led Terry MacDonald-Cadieux to her current position as assistant director of marketing at Stella Pharmaceutical/Slim Fast Nutritional Foods was unusual, to say the least. MacDonald-Cadieux has a second career as a professional race car driver, competing…

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Correction

In our June 29 issue, it was incorrectly stated that Thomas A. Moore, president of Toronto-based Procter & Gamble & regional vice-president Canada, had resigned his position to pursue other interests. In fact, Moore was named vice president-health care products, Procter…

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How Consumers Read Magazines

For 20 years, the magazine reading habits of Canadian consumers have been the focus of an annual research study conducted by PMB Print Measurement Bureau, a non-profit association of publishers, advertising agencies and advertisers.This year’s study was released June 10 in…