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How Consumers Read Magazines

For 20 years, the magazine reading habits of Canadian consumers have been the focus of an annual research study conducted by PMB Print Measurement Bureau, a non-profit association of publishers, advertising agencies and advertisers.This year’s study was released June 10 in…

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FedEx launches trip promo

Toronto-based Federal Express has just launched a summer promotion, automatically giving customers who ship internationally the chance to win a prize draw in the fall.The prizes to be given away are: three trips for two to the Grand Lido in Negril,…

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Editor returns to TL

The new editor of Toronto Life is a returnee to the fold after leaving one of the best city magazines on the continent in 1974.John Macfarlane, who was editor of Toronto Life from 1972-74, rejoins the magazine on July 27, leaving…