Out-of-home
Twitter manifests big dreams to draw in new users
The social platform’s campaign shows how both celebs and everyday people tweeted about goals that eventually came true.
Nova Scotia Government urges patience with edibles
The public awareness campaign aims to educate consumers that it might take some time before they feel any effects.
National Bank wraps an eyesore in an inclusive message
The financial institution turns construction on a new head office into an opportunity to remind people of its core values.
HSBC turns billboards into branches
The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.
Oka wants to make fine cheese accessible
A multiplatform push in Ontario aims to make it “ok” to enjoy specialty cheese during more occasions.
Fondation Emergence makes online hate hard to ignore
The non-profit used provocative wild postings to fight the spread of homophobic and transphobic comments on social.
Casper plants roots in Canada
The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.
AOY Gold and Design AOY Silver: Cossette VS. everyone
The agency’s third consecutive Gold win comes as it evolves to become a strategic business partner to clients.
The New Establishment: Budweiser’s Telis Carayannakis takes centre stage
The senior brand manager for Budweiser at Labatt Breweries of Canada helped transform the Molson Amphitheatre into the Budweiser Stage.
The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle
Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.
Check it Out: ‘Could this poster be your next tampon?’
In support of Toronto charity The Period Purse, Doug&Partners launched a campaign asking uncomfortable questions.
Check it Out: Wild postings mimic tattoos and piercings
A campaign for MTL Tattoo incorporates elements of body art to hold up out-of-home creative.
Taco Bell bets you’re ‘dyeing’ to try Baja Blast
The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.
The man behind the billboard
Prolific designer Jeremy Kramer on the duty of advertisers and the role their work plays in public spaces.
SSQ puts community at core of new platform
Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.
