QSR

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Shopper Innovation Awards: Tim Hortons’ blind taste test

To launch its Dark Roast coffee, the QSR took the notion of “dark” seriously.

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Shopper Innovation Awards: Tim Hortons joins the neighbourhood

To highlight how the QSR is part of people’s homes, it turned an ordinary house into a Tims overnight.

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Carl’s Jr.’s Canadian shake up

The burger co hopes its milkshakes will bring everyone to the yard.

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Subway picks Sid Lee as AOR

The agency’s Toronto office will lead the QSR’s national work after a competitive review, with Simon Pure handling the promotional business.

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Check it out: Subway’s super-powered AR

The QSR continues its partnership with Marvel Studios with a new experience tied to one of the biggest films of the year.

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Mary Brown’s gets trendy

How the chicken spot is driving trial, hopping on food trends and offering alternatives to compete in the QSR space.

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McDonald’s brings joy to strangers on a bench

How the restaurant’s recent one-day global push fits its new brand promise in Canada.

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Subway dresses fresh

In a Fashion Week partnership, Canadian designer Sunny Fong has created a collection inspired by the brand.

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Starbucks brings a taste of France

The coffee chain looks to put food in the hands of more customers with artisanal pastry offering La Boulange.

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McDonald’s goes local

For its new national campaign, the brand is showcasing the faces behind the arches.

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CASSIES Silver: Taco Bell makes angry consumers eat their words

To launch its Doritos Locos Taco, the QSR literally fed fans their own tweets and posts.

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CASSIES Silver: McDonald’s shows its skinnier side

To boost sales of the decades-old Egg McMuffin, the QSR highlighted its lower-than-expected calorie count.

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Op Ed: I’m not singing for my supper

Tony Chapman on why brands shouldn’t ask consumers to do uncomfortable things, like sing or kiss strangers.

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Smooching for South St.

Would you pucker up for free fries? The burger joint is getting romantic with its latest social push.

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Starbucks goes after the night crowd

Fancy a grande red wine (no whip, obviously)? The coffee co is set to pilot alcohol in Canada before the end of 2015.