QSR

Bringing home the bacon

The Works plays “Six Degrees of K’vin Bacon” and is “Gettin’ Piggier With It” in its new pork-heavy promotion.

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Will this year’s Roll Up The Rim campaign be a winner?

It’s all about the prizes for the annual Tim Hortons push by Ogilvy.

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Driving awareness, literally

Tim Hortons’ latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.

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Subconscious Menu

Can’t decide what to order? Pizza Hut is tracking eye movement to figure out what your subconscious desires.

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Antoinette Benoit’s plan for McDonald’s

The new SVP marketing at the QSR talks about accelerating digital, agency relationships and why, even with the success of McCafe, the chain will always be a burger joint at heart.

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Knitting up some holiday cheer

Tim Horton Children’s Foundation “yarn-bombed” its travelling truck as it sends #WarmWishes to disadvantaged kids.

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Fighting back against fry theft

McDonald’s launches an addition to its app that gives you a new way to keep your eyes on your fries.

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Unboxing Smoke’s Poutinerie’s marketing strategy

After growing from one location to 80 in six short years, the head of marketing at the QSR talks branded content and how it plans to hop on the digital gravy train (with competitive eaters, no less).

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Furniture and frights

Get inspired by the brands playing dress up, just in time for Halloween.

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KFC, the hard way

The QSR is the latest company to venture into the handcrafted space, with a new tagline and campaign.

Infographic: dining-out trends

Check out how the importance of healthy options differs between dinner and late-night occasions for consumers.

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Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

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McDonald’s named Canada’s favourite restaurant

The QSR fared well in BrandSpark’s inaugural restaurant study, but ironically didn’t place in the Best Tasting Burger category.

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Tim Hortons’ evolving approach to ‘True Stories’

Strategy got the skinny on the brand’s latest experiential stunt – a transformed home in Calgary – and how this marks an evolution in the iconic campaign.

Fast-casual restos growing quicker than fast-food

A new Technomic report finds the lines between the two competitors in the limited-service restaurant category are getting fuzzy.