QSR

The ties that bind skate sharpeners, musicians and sandwich artists

Passion for craft unites, according to Subway’s latest campaign.

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Tim Hortons and Burger King complete whopper of a deal

The burger chain acquired the iconic Canadian restaurant to form the world’s third-largest QSR company.

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Taco Bell’s really (really) boring video game

No joke, the QSR built the perfect game to play while waiting in line that rewards folks for “really high-octane moves” like tapping your toes and yawning.

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Subway chooses Grey and Proof Advertising for Southwestern Ontario

The Toronto office of Grey and the Austin, Texas-based independent have formed a partnership to handle the account.

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Tim Hortons brings back the battle for donut supremacy

The QSR taps Jann Arden and Ben Mulroney to join Jason Priestley on the Duelling Donuts judging panel.

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Want coffee when it’s raining? McD’s has an app for that

The QSR is experimenting with sending out personalized and predictive offers based on the weather, location and time of day.

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Pay for Timmies with a tap of your phone

Tim Hortons launches mobile payment option at all Canadian and U.S. locations.

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Tim Hortons’ #tbt celebration

Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.

Tim Hortons celebrates half a century

Will quietly reflecting Canadians’ values be enough to stave off growing competition and resonate with a changing demographic?

Editorial: The age of cynicism

From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.

Infographic: Online video fans favour QSRs

Does watching a video online mean you’re more likely to head to McDonald’s? According to this survey it does.

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Tim Hortons travels back through time

For the brand’s 50th anniversary, it’s asking consumers to vote on what menu-item favourites to bring back.

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Shopper Innovation Awards: Wendy’s makes magic

The QSR enlists actual magicians to promote its Pretzel Bacon Cheeseburger, resulting in a Bronze win.

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Shopper Innovation Awards: McDonald’s taps mobile for frap deal

The QSR creates a techy way to share coupons, and picks up three Silver awards this year.

Social Content

CASSIES Gold: McDonald’s disarms its detractors

The innovative program that answers consumers’ questions continues its winning streak by improving food quality perceptions.