QSR

McDonald’s answers consumer questions
The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.

KFC lets Facebook fans cook like the Colonel
The QSR offers up its secret recipes to fans via Facebook.

KFC brings back the Double Down
The bunless sandwich is back with a TV and Facebook campaign that encourages men to “Make Time for Man Time.”

International: KFC gets together with its fans
The Australian arm of the QSR launches a border-crossing contest to bring Facebook friends together.

McDonald’s brews coffee-biz change
Joel Yashinksky brings big American breakfast chops to the table.

White Spot shifts its creative
The BC-based QSR switches focus from its kitchen to the front of the house for a new TV campaign.

McDonald’s ups the coffee ante
The QSR launches its biggest campaign yet to introduce the new espresso-based products to Canada.

Yum! appoints new CMO
David Vivenes is promoted to the role, which handles KFC, Pizza Hut and Taco Bell.