Quebec
Arterra finds the local connection to international wines
Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.
Altitude plays to its strengths to launch same-day shipping
The sports retailer’s biggest brand campaign yet highlights a selection it knows will appeal to urban Montrealers.
Lowe’s makes DIY a way to (safely) get out of the house
New campaigns for Rona and Reno-Depot go after targets with different experience levels, but an equal desire to be outside.
Dr. Clown Foundation gets in on the challenge fun
The Funny Face-off uses technology to get Montrealers laughing (and donating) to a good cause.
IGA brings tattoos to life with AR
Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.
Maison Riviera expands distribution of Vegan Delight
Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.
Metro partners with Foodlavie
The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.
Walmart hits 25 years in Canada
There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.
2018 Brands of the Year: Ricardo’s recipe for success
How Ricardo Larrivee is expanding his media empire through digital platforms and smart retail.
GoDaddy brings sports alignment to Quebec
After launching service in French earlier this year, the company partners with Laurent Duvernay-Tardif to inspire entrepreneurs.
Check it out: A gross game of ‘would you rather’
A campaign for the Quebec Student Sport Federation suggests teenagers would be better off eating insects than smoking.
Home Depot shows the pains and gains of DIY
The home improvement retailer moves beyond humour in a new campaign for the Quebec market.
SSQ puts community at core of new platform
Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.
Check it Out: Farnham’s bitter outlook on life
The Quebec microbrewery casts a dark cloud over everyday occurrences in its latest celebration of bitterness.
The FPAQ’s first push to promote Quebec maple
The province’s maple syrup producers aim to get Quebecers to consume maple products more frequently.
