Quebec

quebecgovt

Government of Quebec questions openness

The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.

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Harley-Davidson revs up its Quebec campaign

The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.

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Tourisme Quebec shows off its originality

The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.

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Cirque du Soleil to cut 400 jobs

The job losses follow the Quebec-based entertainment giant cutting five live shows in the last year and launching a content production arm with Bell Media.

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Lg2 wins Telefilm Canada

The Montreal design agency beat out 27 competitors to promote the government body and the Canadian film industry.

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Lego builds Quebec base for Christmas

The iconic brand launched a campaign to build its presence in French-speaking Canada.

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Instant brand of the year: the Red Square

Quebec’s symbol of student protest became a rallying point this year.

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Quebec City Magic Festival distorts the truth

To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.

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The Co-operators creates a scene

The insurance company is purposely crashing a car into windows of its 15 Quebec offices from now until October for a social media contest.

BellQuebec

Bell puts Quebec City first for Fibe

The telco played into the rivalry between cities to promote its Fibe internet service in the region.

Cirquedusoleil

Cirque du Soleil invests in minority ownership of Sid Lee

Cirque has invested in a minority equity stake in its AOR to combine their talents to create new business ventures.

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Lg2 games for good

The Montreal-based agency is the only Canadian shop recognized as a finalist for “Gaming for Good,” an initiative by Al Gore and the Climate Reality Project.

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Quebec Food Banks’ uncanny report

The organization puts its first annual report in the can (literally) with help from Lg2boutique.

Educalcool

Éduc’alcool goes big with moderation

The Quebec-based organization has rolled out an extensive multi-platform campaign aimed at getting people to understand their alcohol limits.

QuebecMilk

Quebec Milk Producers create OOH art

The Federation of Milk Producers of Quebec (FMPQ) launches a large outdoor marketing campaign to show the comforts of milk.