Quebec

News

Cast in rock: Quebec Bud effort targets rockers where they drink

If you see an image of a guitar next to a glass of beer, do you immediately think of Budweiser? Probably not in English-speaking Canada, but in Quebec, rock music and Bud have become so synonymous that the marketer is looking for more subtle ways to reinforce its brand message.

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Show, don’t just tell

Day in and day out advertisers talk about getting closer to consumers.

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Exposed: thirty seconds with a marketing maven – Monique Raymond

Milk is one of those ubiquitous food products that’s so much a part of life that innovation isn’t something that most consumers look for.

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Canada’s cultural capital rocks on

With a population over one million and a media machine that operates in two languages, it’s a no-brainer that Montreal would rank as one of this country’s busiest marketplaces.

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Tapping into Quebec media

Triggering a strong response from PR in Quebec is just a matter of knowing whether to be salty or sweet

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Tremblant (finally) hires an agency

Intrawest resort gears up for ’180-degree shift’ in marketing strategy

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Exposed: Thirty seconds with a Quebecois marketing maven

This September, four self-described ‘media mavericks’ announced the launch of a new Montreal-based agency they dubbed Amen. Barely a month later, the start-up announced its first major client win: Sleeman Quebec. What is this shop doing right?

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Reaching tween girls in Quebec

They live for French pop stars, writes Indigo’s Nathalie Rivard, but they love Tom Welling, too. What makes these kids tick?

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Lederhosen and you

How local messaging made Bavarian Week relevant to Quebecers

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French watchdogs rip into cosmetics labelling

You can view it as an interesting legal issue, but, from a manufacturer’s perspective, including French-language ingredients on cosmetics labels is nothing but a pain in the butt.

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Star Académie still the big thing in Quebec

Is there really anything else to talk about besides Star Académie when you talk media in Quebec? The French-language reality TV show delivers as much as half of the province’s entire population.

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Regis and Kelly who?

It’s as much a ritual in Quebec as poutine, Celine Dion and the Bonhomme Carnaval. Too bad Quebec’s stunningly successful morning news program isn’t likely to translate in the rest of Canada.

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Riding with strangers

Toyota enlists DJs to prowl Quebec streets for young buyers

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When to spend in Quebec

Part instinct, part ambition, part facts and figures… Making the move into la belle province is often a bold experiment.

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Still need advice?

Suzanne Sauvage, president of Cossette Communication Group Montreal, delivers the straight goods after 20 years in the biz.