Research
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Why B2B marketing needs a human reboot
4 days ago -
Leo’s 2025 HumanKind Study: Young Canadians are defining ambition on their own terms
6 days ago -
BIPOC creatives report decline in inclusivity: POCAM poll
1 week ago -
Canadian brands seeing post-tariff reputational boost, Leger survey says
April 10, 2025 -
CMA resources outline responsible AI use
April 9, 2025 -
Exclusive: Leo’s Tahir Ahmad and Sarah Carpentier dissect the 2025 HumanKind Study
April 7, 2025 -
SickKids, FCB retain ‘VS’ platform’s fighting spirit for 150th celebrations
April 3, 2025 -
Ipsos poll puts inflation concern ahead of geopolitics in Canada
March 27, 2025 -
Black Canadians report workplace-equity progress, but urge leaders to speak up: Poll
March 26, 2025 -
New poll numbers challenge the notion of ‘Buy Canadian’ unity
March 25, 2025 -
Canadians cutting back on U.S. product purchases in store: Leger
March 24, 2025 -
Gen Z less trusting than broader population, study finds
March 12, 2025 -
Trade-war chaos an opportunity for food manufacturers: Charlebois
March 11, 2025 -
More than 70% of Canadians support dollar-for-dollar tariffs: Leger
March 10, 2025 -
Seven in 10 shoppers planning U.S. boycott, KPMG survey shows
March 4, 2025 -
IMI survey sheds light on obstacles to brand trust
February 26, 2025 -
IMI survey shows buy-local trend more prevalent in Canada than U.S.
February 20, 2025 -
Canadian Tire tops ‘most Canadian brand’ poll
February 12, 2025 -
8 in 10 Canadians checking product origin labels in response to U.S. tariffs
February 11, 2025 -
Canadians plan to cut back on spending if tariffs are imposed
February 10, 2025 -
More than six in 10 Canadians will avoid U.S. goods: survey
February 3, 2025 -
Valentine’s Day celebration intent rises year-over-year: Numerator
January 31, 2025 -
Simons tops list of online performers, Leger study finds
January 23, 2025 -
Kenvue, Mondelez, Nestle among winners at Best New Product Awards
January 23, 2025 -
2024 pitch activity up 15%; indies outperform big holding company agencies: Listenmore
January 21, 2025 -
2025 Edelman Trust Barometer reveals pessimism for younger Canadians
January 20, 2025 -
Canadian companies making progress in adopting AI strategies: IBM
January 16, 2025 -
Costco retains top spot as most-shopped grocery destination
January 16, 2025 -
Canadian identities coexist alongside cultural ones: AV/Ipsos
December 12, 2024 -
Canada’s most trusted brands can command price premiums: BrandSpark research
December 5, 2024 -
The average price for health and beauty products is rising: Numerator
December 5, 2024 -
How many Canadians will shop Black Friday and Cyber Monday deals this weekend?
November 29, 2024 -
Electronics expected to see boost in holiday sales: Mastercard
November 28, 2024 -
One-third of Canadians used or plan to use GenAI to shop for holiday deals
November 15, 2024 -
POCAM opens fifth edition of Visible and Vocal survey
November 13, 2024 -
Brands should provide “third places” to help Canadians feel connected: report
November 11, 2024
