Research

SXSW

What is the metaverse, and what does it mean for brands?

The digital revolution is merging physical and virtual realms. Wunderman Thompson Intelligence investigates how it will impact marketers.

capitol-standard-WGvD0WkXj6o-unsplash

Digital investments have given Canadian CEOs a bullish outlook

KPMG data also shows a seismic shift in how many companies plan to downsize.

Bartender-with-mask

Diners are eager to frequent on premise food venues

Insights from CGA show high intent to return, with outdoor dining and proof of vaccine measures helping drive confidence.

ecommerce

Ecommerce is stabilizing but still showing an upward trend

The latest study from BrandSpark also dives into which categories customers are willing to pay a premium to shop.

assorted-citrus-fruits-and-vegetables-952476

Food price spikes will spur more couponing

The latest Field Agent insights show what consumers are expecting to happen on the shelf as costs increase.

instacart

Who is using Instacart and how?

Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.

ux-indonesia-8mikJ83LmSQ-unsplash

Marketers still struggling to measure ROI

Despite increased focus on the metric, many are stumbling to use the right data and to align with finance and sales, finds Allocadia.

pexels-kyle-loftus-2510429

Young Canadians very eager to work in creative fields

A survey reveals the vast majority of people under 30 are interested in creative roles, but feel they lack business knowledge.

Medical Marijuana/ Cannabis And Accessories

How mental health factors into cannabis use

New Vivintel data reveals the channels, formats and demographics of a growing use case.

sustainability

Nearly 7 in 10 consumers expect brands to solve environmental issues

EY’s latest consumer survey reveals low-impact sustainable actions still outpace real financial commitment.

Grocery, CPG, retail

Retail’s boom is more of a rebound

Ed Strapagiel’s latest analysis shows recovery in automotive and retail, while grocery stores begin to normalize.

retail-store

Omnichannel has never been more vital for retail

PwC’s latest research suggests developing safe and unified experiences is key for businesses as the economy reopens.

sigmund-eTgMFFzroGc-unsplash

Hybrid work policies could improve employee wellbeing

Reports from LifeWorks and Accenture reveal a need for companies to clarify how and when employees will return to work.

snacking-habits

Why snacks need to manage the taste-nutrition conundrum

Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.

scott-graham-research

Employees believe their firms are performing well on social issues

However, there’s work to be done on the environment, says Argyle PR’s latest Index.