Research

Costco-location

Product sampling is one of the best ways to drive trust

The latest insights from IMI also suggest being on some social platforms hurts trust for many consumers.

marks

Mark’s, Old Navy lead fashion retailers in brand health

YouGov’s latest round of ratings also show both retailers had the most improved scores over the last year.

pexels-andrea-piacquadio-3771787

Online discovery and sales are playing a bigger role in holiday shopping

A report from Google also finds concerns about sustainability and equity are influencing decisions about gift purchases.

markus-spiske-QozzJpFZ2lg-unsplash

Pay gaps based on ethnicity and gender prominent in Canadian advertising

The World Federation of Advertisers’ global talent survey finds junior employees are more likely to face wage discrimination.

holiday-gifts

Consumers are still cautious about holiday celebrations

A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.

YSM - Money

Price’s impact on trust is falling

Uber, Air Canada, RBC and Bell are among those at the top of BrandSpark’s annual ranking of the most trusted brands.

Executives-Research-Planning

How employers can improve post-pandemic workplaces

New PwC research shows big divides between how employees and their leaders see company culture.

Halloween-candy

Gen Xers are keen on spending for Halloween

Insights from Caddle also reveal that almost half of Canadians will buy more candy after eating their first purchase.

restaurant-dining

Vaccine passports may spur interest in indoor events

Research from IMI shows that those over 55 are particularly encouraged by mandatory requirements compared to those under 35.

16124085552_b1514dbbb3_k

Tylenol and Heineken lead their categories in brand health

YouGov’s first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.

SXSW

What is the metaverse, and what does it mean for brands?

The digital revolution is merging physical and virtual realms. Wunderman Thompson Intelligence investigates how it will impact marketers.

capitol-standard-WGvD0WkXj6o-unsplash

Digital investments give CEOs a bullish outlook

From the C-Suite newsletter: KPMG data also shows a seismic shift in how many companies plan to downsize.

Bartender-with-mask

Diners are eager to frequent on premise food venues

Insights from CGA show high intent to return, with outdoor dining and proof of vaccine measures helping drive confidence.

ecommerce

Ecommerce is stabilizing but still showing an upward trend

The latest study from BrandSpark also dives into which categories customers are willing to pay a premium to shop.

assorted-citrus-fruits-and-vegetables-952476

Food price spikes will spur more couponing

The latest Field Agent insights show what consumers are expecting to happen on the shelf as costs increase.