Research

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Which brands held consumer trust during the pandemic?

The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.

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Think about trust and trauma to move forward

Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.

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Why minimalists are maximally important

MiQ research reveals what makes a consumer segment that has boomed since the start of the pandemic tick.

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Calling products “sharing size” may not have the intended effect

New research suggests large formats warp consumer perception of what they eat.

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Keeping close to customers will be critical in 2021

Fjord’s trend report explains why brands should rethink the role of stores and supply chains to handle ongoing upheaval.

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What drives grocery loyalty online?

Caddle examines consumer preferences across major online players and explores how they can win over consumers in ecomm.

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Bell Canada acquires Environics Analytics

The investment will enhance the consumer insight firm’s privacy-compliant services that combine online and offline data.

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Retail sales bouncing back after brutal spring collapse

The latest Ed Strapagiel insights reveal a number of categories are beginning to show signs of life after hitting staggering lows.

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Why regenerative agriculture is the future of food

Nourish’s annual report on next year’s trends says consumers are not just concerned about where food comes from, but how it is made.

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Holiday trends are pointing to a bigger retail revolution

Accenture’s Gregor Barry dives into the firm’s annual survey to see what trends will have an impact into the new year.

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Can you measure how strong a brand’s community is?

Sid Lee developed a metric to try, and found that responding to how people already feel is more effective than trying to manufacture it.

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Why you need to think local during a global pandemic

Michael Ash of The Local Collective explains how connecting to communities can be put to work at a national level.

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Nearly half of Gen Z says its habits are less sustainable

An IBM report shows how the pandemic and tech developments have changed Canadians’ environmental outlooks.

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Black Friday is nearly as popular as the rest of the holiday shopping season

IMI’s latest poll also shows being relevant to consumers goes beyond product and price.

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Loyalty program performance is dipping

Leger and R3′s survey shows Irving, Starbucks and Tims are top performers in a year where engagement is falling.