Research

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Rising costs are putting non-essential purchases on hold

EY’s Future Consumer Index shows apparel, electronics and beauty will be hardest hit by shifting buying plans.

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Store merchandise sales are bouncing back in a big way

Ed Strapagiel’s latest analysis reveals that while apparel is on fire, convenience channels are slumping.

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Trust in big tech and CPG brands is dropping

The latest Gustavson Brand Trust Index shows data privacy and treatment of workers are having big impacts on perception.

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Support for sustainable packaging is growing

Consumers are not just more conscious of packaging choices, but willing to pay more for greener options.

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Over a third of Canadians ‘tune out’ sustainability messaging

Mintel research shows consumers struggle to understand which actions are impactful.

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Canadians want brands to help them be more green

A survey finds consumers want to see action from companies and will reward those who support their own eco goals.

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Marketers lack the confidence to use audience data effectively

However, at least half trust their abilities to measure ROI across digital channels.

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Despite market issues, Canadian retailers expect to exceed revenue targets

Deloitte’s latest poll finds that retailers plan to continue increasing digital investment.

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Black Canadians do not trust companies to handle racism

A Proof survey finds that the corporate sector has “work to do” when it comes to delivering on their commitments.

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Shoppers Drug Mart, Sony named Leger’s Most Reputable brands

But the annual survey found reputation scores across sectors have taken a hit.

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App-based banking is becoming more common

A survey by the Canadian Bankers Association shows clients are getting more comfortable with digital shifts.

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Partnerships may help customers navigate a new shopping world

According to a Mintel report, activations can also help shoppers deal with a wealth of choice and price concerns.

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Big brands are losing ground on halal food

According to a Nourish Food Marketing report, halal consumers are more likely to buy from online and DTC sources.

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Food trends for thought

A new McKinney report gives marketers a hint at opportunities worth pursuing for product development and food innovation.

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Trust in advertising lower in Canada than most markets

Nielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations.