Research

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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Grocery delivery brands are in a dead heat on trust

BrandSpark’s annual Most Trusted Awards also found the ecommerce retailers that are managing to edge out Amazon.

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Dentsu launches platform to make sense of the ecommerce boom

VP Simren Deogun talks about how the new offering helps CMOs navigate digital disruption.

Walmart

Which brands do Canadians see as champions of D&I?

From the C-Suite newsletter: A survey ranks Walmart and Nike highest, with perceptions driven by workforce diversity and ads.

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Marketers in-housing more digital work due to COVID-19

More clients looked inward for online marketing this year than any other in the past decade, finds a new Ipsos report.

Shopping online

Canadians to spend 30% less this holiday season

A PwC forecast shows a generational gap in spending plans and big declines in how much people are buying for themselves.

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Which categories have had the biggest ecomm boost?

MiQ captures data from ecomm, coupon and discounting platforms to see if increased online interest makes up for dips in-store.

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Canadian planners have a pay gap problem

An APG Canada survey not only shows disparities based on gender and race, but that it grows as strategists stay in the industry.

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C-suite leaders prioritizing digital transformation, employee support

But an IBM survey finds their efforts may not be as effective as they think.

ecommerce

Interest in causes and discounts have spiked, but only if they’re relevant

An IMI report shows consumers are more driven by the environment and mental health.

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Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.

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Price claims still generate the most consumer complaints

Ad Standards’ annual report shows a slight drop in the number of ads consumers found fault with in 2019.

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Immunity boosting is driving health trends

Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.

Retail, shopping, consumers

Retail sales on the upswing of a V-shaped recovery

However, Ed Strapagiel’s latest analysis shows it is still unclear which gains and losses will be permanent.

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Local shopping habits will be a major post-pandemic force

Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.