Research
Brands have one chance to make a first digital impression
Research from Cisco suggests that using more apps during the pandemic has also raised consumers’ expectations.
The link between ESG and investment
EY suggests a poor track record on sustainability could scare away investors as much as it does consumers.
Holiday spending will be up nearly $120 per person
According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.
How are global crises shaping food trends?
From Shopper Marketing Report: How generational divides, sustainability and purchase habits will shape the year ahead.
What’s looming for men’s grooming?
According to Caddle insights, spending on body care products is up, while ingrained grooming habits will mostly remain.
How not-for-profits can boost engagement
A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.
How to overcome pain points amid supply chain struggles
It’s not just managing prices: KPMG underscores the need to put customers front and centre to maintain loyalty.
Chipotle’s loyalty program is tops in Canada
The latest LoyalT study adopts a new methodology that captures how personalized content drives engagement.
Sales for cold, cough and flu products expected to be flat
Numerator data shows lifting restrictions haven’t had a major impact (yet).
The ugly truth about mentorship in Canada
Alan Middleton on how marketing departments overlook the importance of mentoring and why that’s a mistake.
Craft cannabis could ‘explode’ in Canada
A report finds consumers are willing to pay a premium, but determining fair value remains a big consumer pain point.
Brands should align values instead of interests
Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.
Retail sales are normalizing and ecomm has reached its peak
Ed Strapagiel’s latest analysis reveals slumping grocery numbers, while automotive sales continue to climb.
RCC pushes shoppers to start holiday shopping early
Amid supply chain pressure and more people shopping in-store, a new campaign aims to mitigate future frustration.
Holiday spending could be in for a big rebound
After a tough 18 months, Deloitte predicts spending in most categories to meet or exceed pre-pandemic levels.
