Research

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Brands have one chance to make a first digital impression

Research from Cisco suggests that using more apps during the pandemic has also raised consumers’ expectations.

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The link between ESG and investment

EY suggests a poor track record on sustainability could scare away investors as much as it does consumers.

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Holiday spending will be up nearly $120 per person

According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.

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How are global crises shaping food trends?

From Shopper Marketing Report: How generational divides, sustainability and purchase habits will shape the year ahead.

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What’s looming for men’s grooming?

According to Caddle insights, spending on body care products is up, while ingrained grooming habits will mostly remain.

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How not-for-profits can boost engagement

A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.

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How to overcome pain points amid supply chain struggles

It’s not just managing prices: KPMG underscores the need to put customers front and centre to maintain loyalty.

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Chipotle’s loyalty program is tops in Canada

The latest LoyalT study adopts a new methodology that captures how personalized content drives engagement.

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Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

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The ugly truth about mentorship in Canada

Alan Middleton on how marketing departments overlook the importance of mentoring and why that’s a mistake.

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Craft cannabis could ‘explode’ in Canada

A report finds consumers are willing to pay a premium, but determining fair value remains a big consumer pain point.

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Brands should align values instead of interests

Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.

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Retail sales are normalizing and ecomm has reached its peak

Ed Strapagiel’s latest analysis reveals slumping grocery numbers, while automotive sales continue to climb.

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RCC pushes shoppers to start holiday shopping early

Amid supply chain pressure and more people shopping in-store, a new campaign aims to mitigate future frustration.

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Holiday spending could be in for a big rebound

After a tough 18 months, Deloitte predicts spending in most categories to meet or exceed pre-pandemic levels.