Research
Positive ROI on workplace mental health initiatives ‘well within reach’
Investments are already having a positive impact on employees and the bottom line.
How do Chinese consumers shop in Canada?
A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.
Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
Canada’s most influential brands: Tim Hortons out, Samsung back in
Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.
Lessons from Canada’s most trusted brands
Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.
Gen Z may not be as quick to adopt new technology
From the Tech newsletter: A report also shows consumers give companies false info due to discomfort with data collection.
Record number of execs foresee economic slow-down
Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.
Online habits hold steady despite privacy concerns
Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.
When (and how) consumers will leave their homes in 2020
Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.
The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
Consumer insights via Slack
Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.
Consumers in 2020 and beyond
Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.
Consumers are losing hope in business’ privacy abilities
An IBM study shows that security and data sharing are major concerns, but Canadians are skeptical about if they’ll be solved.
Perceived health benefits still drive cannabis use
A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.
