Research
How have 2020′s food trends changed?
Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.
Canadians worry about the pandemic impacting others
Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.
Marketers’ remits expected to grow even more complex
Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.
Which shopping habits are here to stay?
Mindshare’s survey also shows consumers aren’t as eager for major shopping events like back-to-school and Black Friday.
Which categories were hit hardest at the start of the pandemic?
Ed Strapagiel’s analysis shows clothing and auto are facing the toughest road to recovery.
What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
Canadians are grappling with more mental health struggles
A survey by Delvinia and CAMH shows unemployment and isolation are having an impact during the pandemic.
Young people more cautious about economy reopening
A survey from H+K also reveals that nearly half of respondents in four provinces believe ‘business as usual’ is happening too quickly.
Who is the post-pandemic consumer?
COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?
What will make customers feel safe in your store?
The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.
Loyalty programs struggling to stay relevant
A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.
Proof launches consultancy to help businesses build trust
Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.
Economic crunch could lead to depression-like drop in spending
A Deloitte report finds existing weakness in retail will be exacerbated by consumer concerns about unemployement.
