Research

Chinese-shopper

How do Chinese consumers shop in Canada?

A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.

Consultancy-handshake-agency

Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

digitalads

Three reasons tech needs a human-centric approach

From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.

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Canada’s most influential brands: Tim Hortons out, Samsung back in

Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.

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Lessons from Canada’s most trusted brands

Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.

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Gen Z may not be as quick to adopt new technology

From the Tech newsletter: A report also shows consumers give companies false info due to discomfort with data collection.

OpenBanking

Record number of execs foresee economic slow-down

Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.

Social marketing

Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

Pedestrians

When (and how) consumers will leave their homes in 2020

Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.

Sustainability-main2

The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

Milestones

Consumer insights via Slack

Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.

unsplash Lucrezia Carnelos

Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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Consumers are losing hope in business’ privacy abilities

An IBM study shows that security and data sharing are major concerns, but Canadians are skeptical about if they’ll be solved.

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Perceived health benefits still drive cannabis use

A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.

AI

‘Walking barcodes’ and near-invisible payments: the world in 2020

A Fjord trends report examines the forces shaping the first year of the decade.