Research

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Weed brands still struggle to connect with consumers

A survey also shows brands that do have high awareness are not always the best at converting and satisfying customers.

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Leaders overestimate how welcoming their firms are to LGBTQ+ employees

While there are signs of progress, Accenture finds many hurdles to inclusion remain.

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Multicultural consumers key to post-pandemic recovery

A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.

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Shoppers unsure if retailers are putting their best effort into safety

An Ipsos survey also looks at how health precautions could impact long-term loyalty.

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What makes a purposeful brand?

New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.

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Canada’s most-trusted brands, pre- and post-COVID-19

This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.

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Consumers more concerned about inequality than health

IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.

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Which brands are leading Ontario’s cannabis market?

A report from OCS also shows how “cannabis 2.0″ products are faring against more tried-and-true formats.

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Which retailers have kept their experience engaging?

A Leger survey looks to Quebec for early signs of how consumers are responding to socially distanced shopping.

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How the ‘new normal’ will impact different markets

Euromonitor’s latest report looks at how consumer landscapes and buying behaviour is going to be impacted across categories.

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How have 2020′s food trends changed?

Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.

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Canadians worry about the pandemic impacting others

Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.

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Marketers’ remits expected to grow even more complex

Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.

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Which shopping habits are here to stay?

Mindshare’s survey also shows consumers aren’t as eager for major shopping events like back-to-school and Black Friday.

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Which categories were hit hardest at the start of the pandemic?

Ed Strapagiel’s analysis shows clothing and auto are facing the toughest road to recovery.