Research

RBC

World’s most valuable brands experience 42% growth

In a record-setting year of growth, RBC and TD remain Canada’s most valuable brands on Kantar BrandZ’s top 100.

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The consumer personas emerging from the pandemic

From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.

live-concert

Canadians are eager for events, unless it’s for charity

IMI’s latest report also suggests an inevitable rebound for foodservice and that in-store ads are a bigger purchase driver than social.

Online shopping

As digital booms, ease often outweighs safety concerns

During the pandemic, many Canadians overlooked privacy issues in favour of convenience online, finds IBM.

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Industry associations come together for WFA’s global diversity survey

A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.

frozen-foods

For frozen foods, flavour is bigger than brand or health

According to the latest insights from Caddle, demand is skyrocketing, and brands need to figure out how to stand out.

Customer-experience

Customer experience scores weathered the pandemic

Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.

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What will on-premise dining look like this summer?

A survey by CGA Strategy suggests demand is growing, but restaurants and bars with outdoor options are more likely to benefit.

Canada-tourism

Canadians are still focused on outdoor travel

According to a survey by Leger, even more people are planning for trips to local, outdoor destinations.

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Almost half of BIPOC in PR report job discrimination

However, a Leger survey also reveals high levels of feeling trusted and valued, particularly among those working in agencies.

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Food sales are cooling, but other stores are rebounding

While some retail trends are finally beginning to reverse, it could be due to comparisons to the outset of the COVID-19 pandemic.

natural-food

Nearly half of Canadians purchase ‘natural’ products

Mintel’s latest study also reveals buying local is more top of mind for Canadians than Americans.

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Industry split over progress on diversity and inclusion

However, respondents to strategy’s pulse-check survey are more satisfied with the actions taken by their own organizations.

Work from Home

How employees want to return to work

Research from KPMG suggests a majority want hybrid models to be implemented and feel employers are ill-prepared to transition.

OnlineShopping

SMF 2021: How shopping habits are shaping omnichannel strategies

During a virtual session of strategy’s forum, Deloitte experts discussed the implications of new behaviours on physical retail.