Research

pexels-gustavo-fring-3985062

How inflation is impacting consumer shopping habits

A report from Numerator finds a lot of Canadians are ready to hunt for discounts and switch brands if increases continue.

shutterstock_238815331

How new ways of working fuelled agency pitch activity

Listenmore’s annual report shows AOR pitches rose to 2018 levels, with holding company shops benefiting most.

COVID-SHOPPER

How has the pandemic shaped trust in brands?

The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.

Screen Shot 2022-01-07 at 2.23.56 PM

Some of WGSN’s radical trends for 2022

The firm paints a picture of brands dabbling with waterless washing, crypto loyalty, fermenting ingredients and smart textiles.

Accenture-Businesses Must Rethink Growth Strategies as People Ex

Brands need to acknowledge the shift to values-based consumption

Accenture finds the agency consumers have is creating a wave of relationship change.

Dairy-cow

Canadians are braced for food inflation

The latest from IMI reveals consumers are prepared for a double whammy of high costs and rebounding pandemic fatigue.

ramon-salinero-vEE00Hx5d0Q-unsplash

Why brands need to be laser-focused on innovation

With the traditional levers of consumer relationship building disrupted, Dentsu lays out what needs to be done in 2022.

pexels-ivan-samkov-7620920

Was live shopping a flash in the pan?

According to Caddle insights, interest in attending shoppable livestreams is low, but there’s opportunity among certain groups.

Franklin-1

POCAM launches second ‘Visible and Vocal’ study

The survey will take the pulse of BIPOC in the industry and provide data to guide DEI initiatives in the coming year.

fruit-drinks

Even energy drinks are responding to healthy habits

Mike Hughes of FMCG Gurus on how greater attentiveness to natural product claims is shaping the beverage category.

pexels-proxyclick-visitor-management-system-2451568

The digital divide is narrowing at big businesses

From the C-Suite newsletter: SAP also finds fewer businesses have strategies for large-scale transformation.

pexels-cottonbro-5053846

Brands have one chance to make a first digital impression

Research from Cisco suggests that using more apps during the pandemic has also raised consumers’ expectations.

pexels-nataliya-vaitkevich-6120169

The link between ESG and investment

EY suggests a poor track record on sustainability could scare away investors as much as it does consumers.

holiday-shopping

Holiday spending will be up nearly $120 per person

According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.

pexels-matheus-cenali-2733918

How are global crises shaping food trends?

From Shopper Marketing Report: How generational divides, sustainability and purchase habits will shape the year ahead.