Research

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How attitudes changed over the course of a week

Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.

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What is the economic impact of the pandemic lasting through summer?

Conference Board of Canada predicts a $20 billion drop in household spending.

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Quebecers most concerned about COVID-19

However, a study by Dalhousie University and Angus Reid shows concern levels don’t always correlate with behaviour.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.

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The most trusted brands in CPG today

BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.

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Consumers are stocking up on ‘pandemic pantries’

Nielsen highlights categories that could see the most supply chain pressure as behaviour shifts in response to COVID-19.

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How coronavirus is already shaping consumer behaviour

An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.

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Stabilizers and optimists: Meet the consumers of 2022

From the C-Suite newsletter: WGSN’s Andrea Bell reveals the new segments set to emerge over the next two years.

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Canadian retail sales growth lowest since recession

Ed Strapagiel’s latest analysis shows every sector contributed to a “funk” that isn’t set to let up soon.

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What are Canadians’ favourite new products?

Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.

Stress

Positive ROI on workplace mental health initiatives ‘well within reach’

Investments are already having a positive impact on employees and the bottom line.

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How do Chinese consumers shop in Canada?

A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.

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Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

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Three reasons tech needs a human-centric approach

From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.

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Canada’s most influential brands: Tim Hortons out, Samsung back in

Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.