Research
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Decoding the rise of Gen Z traditionalists
11 hours ago -
AI skepticism is strong in Canada, survey shows
1 week ago -
Harris poll suggests ‘Buy Canadian’ trend is taking root in consumer habits
June 30, 2025 -
POCAM launches Montreal chapter to assist BIPOC creatives in Quebec
June 27, 2025 -
Marketing managers report slowdown in hiring process: Survey
June 25, 2025 -
CMOs report gap between AI excitement and execution in IBM survey
June 19, 2025 -
IMI says ‘Canada’ messaging is ‘low-hanging opportunity’ for brands
June 5, 2025 -
Canadians increasingly looking online for dining deals: poll
May 23, 2025 -
RBC claims lone Canadian slot in Kantar’s BrandZ top 100 list
May 21, 2025 -
Leading without a map: Why innovation is the new leadership imperative
May 20, 2025 -
CMDC report finds 96% of senior marketers use AI
May 13, 2025 -
RBC tops list of preferred banks in newcomer loyalty survey
May 12, 2025 -
Cultural Intel uncovers multicultural insights with ‘Buy Canadian’ poll
May 9, 2025 -
Poll shows dairy items are the top target for consumers buying Canadian
May 8, 2025 -
‘Buy Canadian’ movement more likely to spare QSRs and retailers: Leger
May 6, 2025 -
TD tops Brand Finance’s Canada 100 survey for third straight year
April 28, 2025 -
Leo’s 2025 HumanKind Study: Navigating the digital dilemma
April 22, 2025 -
‘Proudly Made in Canada’ packs the biggest punch with shoppers: IMI research
April 22, 2025 -
Why B2B marketing needs a human reboot
April 17, 2025 -
Leo’s 2025 HumanKind Study: Young Canadians are defining ambition on their own terms
April 15, 2025 -
BIPOC creatives report decline in inclusivity: POCAM poll
April 14, 2025 -
Canadian brands seeing post-tariff reputational boost, Leger survey says
April 10, 2025 -
CMA resources outline responsible AI use
April 9, 2025 -
Exclusive: Leo’s Tahir Ahmad and Sarah Carpentier dissect the 2025 HumanKind Study
April 7, 2025 -
SickKids, FCB retain ‘VS’ platform’s fighting spirit for 150th celebrations
April 3, 2025 -
Ipsos poll puts inflation concern ahead of geopolitics in Canada
March 27, 2025 -
Black Canadians report workplace-equity progress, but urge leaders to speak up: Poll
March 26, 2025 -
New poll numbers challenge the notion of ‘Buy Canadian’ unity
March 25, 2025 -
Canadians cutting back on U.S. product purchases in store: Leger
March 24, 2025 -
Gen Z less trusting than broader population, study finds
March 12, 2025 -
Trade-war chaos an opportunity for food manufacturers: Charlebois
March 11, 2025 -
More than 70% of Canadians support dollar-for-dollar tariffs: Leger
March 10, 2025 -
Seven in 10 shoppers planning U.S. boycott, KPMG survey shows
March 4, 2025 -
IMI survey sheds light on obstacles to brand trust
February 26, 2025 -
IMI survey shows buy-local trend more prevalent in Canada than U.S.
February 20, 2025 -
Canadian Tire tops ‘most Canadian brand’ poll
February 12, 2025
