Research

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Aimia gets into predictive analytics

With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.

Infographic: Big brands command big sales

True fact: the U.S.’s annual serving of Lay’s chips is heavier than an aircraft carrier, and other massive consumption info.

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Facebook still king of social

Despite claims the site is passe, Intercept Group’s new survey of millennials suggests otherwise.

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Back-to-school tip: Start earlier and finish later

Google’s Alexandra Cohn gives a lesson on three types of back-to-school shoppers.

I want what my friends are playing with

When it comes to toys, pals influence kids more than ads, according to a recent NPD Group report.

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Tipping the green scale

Research reveals shoppers who value conserving the planet often are also concerned with conserving their wallets.

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The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.

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Retail sales continue to climb

Gas and convenience stores lead the pack with big gains, while grocery experienced a minuscule boost in sales.

Infographic: Who is today’s man?

Work and financial stress worry some, but most just want to spend time with their kids.

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Mobile’s winning in store aisles

A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.

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What’s keeping Canadians up at night?

Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.

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What four issues are plaguing marketers?

Few organizations are successfully integrating digital into an overall brand strategy, a Millward Brown report finds.

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Can brands find love on Tinder?

Companies looking for a bit of action on mobile dating sites should read this latest study.

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Infographic: Girls just wanna be social

Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.