Research

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Women have Pavlovian response to touching boxers

A new study suggests women are more likely to seek immediate rewards and pay more for an item after touching “sexy” clothing.

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Infographic: Mobile by the numbers

More than half of millennials use a smartphone while watching TV, but 84% browse unrelated content, and other interesting insights from a new study on mobile habits.

Shopper Marketing Forum round-up

From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.

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Two-thirds of shoppers buy where they preview electronics

Lead researcher Alyson Gausby shares insights from a new Microsoft study, which also suggests Canadians are more likely to recommend specific products rather than stores.

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Emotion vs logic: How do you decide?

Sometimes the brain knows what the mouth can’t say. True Impact’s Diana Lucaci makes the case for neuromarketing.

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SMF: Decoding the new shopper mind

At this year’s Shopper Marketing Forum, consumer psychologist Kit Yarrow looks at how technology changed the way consumers think about shopping, and what brands can do about it.

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Inside Innovation: Plastic Mobile plays with wearables

Wristbands, created in the agency’s experimental lab, are being used to reward people for making small talk.

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Infographic: Technology’s effect on memory

Consumers who use their phones while engaging with another screen are happier, but have worse recall, study finds.

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Canadians cautious when buying cars: study

Microsoft Canada found that more than 50% of Canadians abandon plans to buy a new car in the research stage.

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Valentine’s Day, in numbers

Atlantic Canadians are most likely to have sex this V-Day, we’ll spend less than Americans on gifts, and other stats you should know.

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Is YouTube really a ‘huge missed opportunity’ for beauty brands?

A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.

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Three digital trends: Microsoft

Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.

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Bricks and mortar to overtake e-tailers: report

New technologies will help retailers create richer experiences bringing customers back to stores, according to the latest IBM 5X5 predictions.

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Revenues rose for agencies in 2012: Report

Recently released numbers from Statistics Canada suggest continued revenue and salary growth for marcom agencies.

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State of the marketing nation

Branded content and earned media are on the rise, while Facebook saw a decrease in brand participation, strategy‘s annual survey finds.