Retail

Costco-location

Product sampling is one of the best ways to drive trust

The latest insights from IMI also suggest being on some social platforms hurts trust for many consumers.

marks

Mark’s, Old Navy lead fashion retailers in brand health

YouGov’s latest round of ratings also show both retailers had the most improved scores over the last year.

pexels-andrea-piacquadio-3771787

Online discovery and sales are playing a bigger role in holiday shopping

A report from Google also finds concerns about sustainability and equity are influencing decisions about gift purchases.

SpecsaversCanada_StoreFront

Why Specsavers crossed the pond to Canada

The iconic British advertiser enters Canada with plans to steal share in a ‘somewhat fragmented market.’

Pet-Valu-main-image

Pet Valu wants to be more than a mass pet store

The retailer launches a wide national campaign to tap into the communities pet owners are a part of.

holiday-gifts

Consumers are still cautious about holiday celebrations

A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.

PC OPTIMUM-MAIN-campaignjpg

Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

Maxime Dubois

View from the C-Suite: How Altitude Sports is planning around disrupted supply chains

Amid staffing and inventory challenges, the outdoor goods retailer is telling customers to expect a different kind of shopping season.

ricardo-iga

How IGA’s home ec classes help serve a greater household need

The grocer is helping families manage money and time concerns that start in the kitchen.

Fire - Flower Holdings Corp--Fire - Flower Launches Pilot with A

Circle K and Fire & Flower to expand cannabis footprint

More co-located stores are planned for Alberta, Saskatchewan and Manitoba, with eyes on Ontario and the U.S.

Copied from Stimulant - Stackt-Weed

Superette’s latest expansion is into a shipping container

Becoming a “green” grocer at Stackt market is the cannabis retailer’s latest twist on the shopping experience.

Quinta-main-image

Grocers’ buy local programs help Quinta disrupt quinoa

The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.

Clearly-campaign

Clearly has gamers in its sights

The DTC brand wants strain-reducing eyewear to be as important to competitive players as controllers and headsets.

Marks

Mark’s broadens the appeal of its simple fashion

The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.

Dana Gers

Luxury fashion vet Dana Gers named CMO for Aritzia

The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.