Retail
In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
Brands step it up for Mother’s Day
Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.
BBDO Canada named AOR for Kijiji
The agency will help the leading brand in classifieds with its “ambitious” plans for continued growth.
View from the C-Suite: MEC moves forward post-acquisition
CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.
In Brief: FCB wins a Grand Clio
Plus, Klick adds to production leadership while Nielsen and Loop partner to bring more AI capabilities to retailers.
Sobeys grows excitement for produce with in-store farms
From Shopper Marketing Report: Having gardens in-store will cut the grocer’s carbon footprint and capitalize on home cooking.
How Vejii plans to help vegan go mainstream
The B.C.-based food marketplace offers products from big name brands and local startups to capture a growing consumer base.
Cannabis brands celebrate 50 years of 4/20
From in-store marketing and staff raises to NFTs and art that conveys smell, maturing brands found a lot of ways to mark the date.
Why grocers and restaurants are teaming up on prepared meals
Retailers are bringing more culinary chops to stores to enhance their meal offerings.
Why is Indochino so optimistic?
From the C-Suite newsletter: The men’s retailer is gearing up for what it sees as an imminent comeback of the fashion sector.
In Brief: COVID-19 adds to The Beer Store’s troubles
Plus, M5 will help True Hockey with growth goals as its new AOR and Mike Weir becomes the newest face of Golf Town.
In Brief: Cannes Lions goes fully digital
Plus, Marketing Hall of Legends names 2021 inductees, Zeno Group hires new VPs and Calgary Co-Op picks a new agency.
IKEA links a healthy planet to the homestead
The retailer continues to encourage little eco-friendly acts with a big collective impact as part of its planet-first ethos.
Staples leans into ‘working-from-anywhere’
From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.
Mark’s touts the simplicity of ecommerce
The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.
