Retail
Sobeys aims to Feed the Dream again
The grocer launches a Winter iteration of its platform, celebrating the support systems that make Olympic ambitions come true.
Metro flips holiday meals to better reflect its customers
The grocer provides holiday meal inspiration in the form of cultural twists sourced from the communities it operates in.
Most-read of 2021: Brands
The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.
Decathlon helps everyone find their inner athlete
The French retail giant is using its holiday campaign to overcome limited local brand awareness as it pushes westward.
Was live shopping a flash in the pan?
According to Caddle insights, interest in attending shoppable livestreams is low, but there’s opportunity among certain groups.
The Garden wins TG Appliance Group
The company, which operates 14 Tasco and Goemans stores, wants to create more differentiation in appliance retail.
IKEA assembles a care-free holiday meal
A tablecloth stealthily shows how to properly set the table and simplify coming together again, a key message of a broader holiday campaign.
Pattison Food Group stands up for the little guy in the grocery business
Save-On Foods president Darrel Jones explains why a team-up between independent stores, and a spark from new CMO Peter Housley, will help it challenge the likes of Loblaw and Walmart.
Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.
Mastermind Toys launches first-ever brand campaign
With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.
Holiday spending will be up nearly $120 per person
According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.
Harry Rosen tries on a new look for the discount shopper
From the C-Suite newsletter: FinalCut is a platform for an under-served customer: men seeking bargains on luxury fashion.
Athleta has high hopes for Canada
A primed market, vibrant malls and connecting to women’s hockey are paving the way for the Gap brand’s expansion.
Brands to Watch: Kits brings convenience to eyecare
The newcomer to the eyeware scene is taking cues from the lifestyle and fashion world to market its products.
IGA once again links camaraderie with giving
The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.
