Retail
Product sampling is one of the best ways to drive trust
The latest insights from IMI also suggest being on some social platforms hurts trust for many consumers.
Mark’s, Old Navy lead fashion retailers in brand health
YouGov’s latest round of ratings also show both retailers had the most improved scores over the last year.
Online discovery and sales are playing a bigger role in holiday shopping
A report from Google also finds concerns about sustainability and equity are influencing decisions about gift purchases.
Why Specsavers crossed the pond to Canada
The iconic British advertiser enters Canada with plans to steal share in a ‘somewhat fragmented market.’
Pet Valu wants to be more than a mass pet store
The retailer launches a wide national campaign to tap into the communities pet owners are a part of.
Consumers are still cautious about holiday celebrations
A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.
Loblaw runs a big contest to drive PC Optimum downloads
The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.
View from the C-Suite: How Altitude Sports is planning around disrupted supply chains
Amid staffing and inventory challenges, the outdoor goods retailer is telling customers to expect a different kind of shopping season.
How IGA’s home ec classes help serve a greater household need
The grocer is helping families manage money and time concerns that start in the kitchen.
Circle K and Fire & Flower to expand cannabis footprint
More co-located stores are planned for Alberta, Saskatchewan and Manitoba, with eyes on Ontario and the U.S.
Superette’s latest expansion is into a shipping container
Becoming a “green” grocer at Stackt market is the cannabis retailer’s latest twist on the shopping experience.
Grocers’ buy local programs help Quinta disrupt quinoa
The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.
Clearly has gamers in its sights
The DTC brand wants strain-reducing eyewear to be as important to competitive players as controllers and headsets.
Mark’s broadens the appeal of its simple fashion
The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.
Luxury fashion vet Dana Gers named CMO for Aritzia
The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.
