Retail

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Bayview Village keeps Lunar New Year prosperous

The Toronto mall’s curated selection of goods and virtual self-care sessions aim to keep its high-end shoppers feeling pampered.

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Indigo opens ‘shop-in-a-shop’ for small kids businesses

The retailer has focused on serving consumer needs by identifying on-trend brands, and it’s bringing that to another of its core offerings.

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Reitmans and Simons top Leger retailer survey

The brands created the best in-store (Ontario) and online shopping experiences (Canada) during the pandemic.

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Up to the Minute: Couche-Tard sweetens Carrefour bid

Plus, LP/AD picks up a new rugby client and Shine acquires Rock-It’s influencer agency.

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PinkCherry has fun with the joy of sex

The adult ecommerce retailer embraces the fact that women aren’t as shy about sexuality as society would have us believe.

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How agencies renewed support for small businesses

“Shop local” was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.

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Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Strategy’s most-read of 2020: Shopper Marketing Report

The year’s most eye-catching stories included No Frills’ gammified flyer and answers to all the questions about shopping in a pandemic.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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Kit and Ace mails a dose of optimism to shoppers

The brand tries to soften recent blows to the apparel sector with a new “Amplify Optimism” direct mail program.

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Why Kijiji built a digital storefront for its first holiday campaign

The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.

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How Golf Town sustained a month-long Black Friday

The retailer has shifted its budget to make social and live streaming trigger shopping behaviour, a strategy it is continuing through the rest of the holidays.

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Sobeys turns the family spirit of the holidays into a reason to give back

With most Canadians unable to have the same gatherings this year, the grocer is encouraging them to extend their generosity to others.