Retail

News

Weathering the impending store bomb

With Target and other big U.S. retailers set to hit Canada, strategy asked our retail marketing gurus to spend a day sharing their thoughts via email as to what will transpire.

News

Target’s arrival to shake up ad landscape?

Leo Burnett’s David Moore and JC Williams Group’s Maureen Atkinson weigh in on the retailer’s impact on the marketing landscape in Canada.

 

News

Fairview Mall patents personal styles

The Cadillac Fairview property celebrates its 40th with a campaign aiming to bring awareness to its merchandising mix and retail offering.

News

TV in the aisles: Metro’s recipe kiosks

Metro grocery retailer is installing recipe kiosks in its Ontario locations – digital displays that loop food ads on a touch screen and print meal-prep instructions for hungry shoppers.

News

Talking ’bout my (green) reputation

Perception vs. reality: how do brands like Walmart, Unilever, Levi’s and Fairmont measure up?

News

Burger King gets mad, even

How Jason Keown is leveraging Canadians’ appetites for premium burgers to drive sales to a 15-year high.

News

The Bay fills its White Space

As the retailer and Fashion Magazine debut the new couture department in downtown Toronto, the Bay’s VP marketing explains how the retail giant will court the exclusive, fashion-conscious set.

News

Loblaw’s says no to at-risk fish

A retail campaign leaves a void where at-risk fish was once sold in the stores.

News

Miss Roboto at your service

They’re always on time, never disheveled, and they maintain a consistently pleasant disposition. Could androids be the ideal front-line retail staff of the future?

News

Second Cup’s new ingredient: escapism – it’s working

When Bruce Elliot took over the reins of Second Cup at the end of 2004, he quickly learned a valuable lesson about café culture: It’s not about the coffee. It’s not about food quality or clean washrooms either. Elliot, who was previously president of Labatt Breweries of Canada, discovered the secret to good café sales was something more touchy feely. ‘The real drivers were emotional,’ he says. ‘It’s about how you feel.’

News

Fresh depressed

It’s been my habit for many years to do the family grocery run on Saturday morning. Like many urban dwellers struggling to eke out an affluent existence, I regard such domestic routines as burdensome. Frankly, after a week of heavy lifting in the trenches of commerce, I’d rather be trout fishing.

News

Dairy Queen: an icon in transition

When he turned 13, Jean Champagne was given an unusual birthday present: a Dairy Queen uniform and the opportunity to make ice cream cones in his hometown of St. Catharines, Ont. ‘It was a big deal,’ says Champagne, who was the middle child of a large family.

News

Target’s addictive DM for The Bead Addict

It’s not everyday a syringe full of decorative beads lands in your mailbox. Or a mini liquor bottle full, for that matter.

News

Media deconstructed: Connected

We chose ‘Connected’ as the theme of this year’s Best Plan exercise to reflect the importance of having the multiple touchpoints in today’s integrated media plans work together – effectively – and to complete the circle: get noticed, get the message through, and get results.

News

Tracy Fellows’ Evolution

For seven years, Canadian Tire had been milking the old ‘Ted and Gloria’ campaign, featuring the annoying, nerdy dad who never met a gadget he didn’t like. But with the brand’s increased emphasis on women shoppers and new products, Tracy Fellows, VP consumer advertising and marketing, decided it was time to scrap the tried-and-true – but tired – marketing strategy to create a more integrated one. She hit a homerun.