Retail

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Will consumers side with Frito-Lay or Loblaw?

The move to halt chip shipments to the retailer could have long-term impacts on brand perception and the Canadian food system.

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Fresh City expands delivery capabilities with purchase of Mama Earth

The transaction, according to the company, creates the largest organic grocer in Ontario.

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Poor customer experience is costing companies billions

With fewer shoppers browsing online or instore, re-engagement is key, according to a new IMI survey.

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Apparel sales may finally be on the rebound

A report from Mastercard also reveals a shift back towards spending on services and a normalization in online shopping.

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Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.

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IGA gets animated (again) ahead of the Winter Games

The grocer’s previous holiday spot was just the start of a creative approach that links sports, family and camaraderie.

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Canadian Tire opens its 100th year with a retrospective

The retailer begins its anniversary campaign by re-releasing classic ads that still embody its brand values.

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Specsavers translates its British wit for Canadians

The U.K.-owned eyewear retailer kicks off a $10 million investment in Canadian marketing alongside a plan to open 200 stores in two years.

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Instacart adds Michaels to its delivery options

The delivery service makes art and craft supplies the latest in an increasingly popular lineup of non-grocery retailers.

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Lush tops the rankings for in-store shopping experience

From Shopper Marketing Report: Leger finds that a sense of belonging has a big impact on consumer favourability.

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Sobeys aims to Feed the Dream again

The grocer launches a Winter iteration of its platform, celebrating the support systems that make Olympic ambitions come true.

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Metro flips holiday meals to better reflect its customers

The grocer provides holiday meal inspiration in the form of cultural twists sourced from the communities it operates in.

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Most-read of 2021: Brands

The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.

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Decathlon helps everyone find their inner athlete

The French retail giant is using its holiday campaign to overcome limited local brand awareness as it pushes westward.

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Was live shopping a flash in the pan?

According to Caddle insights, interest in attending shoppable livestreams is low, but there’s opportunity among certain groups.