Will consumers side with Frito-Lay or Loblaw?

The move to halt chip shipments to the retailer could have long-term impacts on brand perception and the Canadian food system.


Fresh City expands delivery capabilities with purchase of Mama Earth

The transaction, according to the company, creates the largest organic grocer in Ontario.


Poor customer experience is costing companies billions

With fewer shoppers browsing online or instore, re-engagement is key, according to a new IMI survey.


Apparel sales may finally be on the rebound

A report from Mastercard also reveals a shift back towards spending on services and a normalization in online shopping.


Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.


IGA gets animated (again) ahead of the Winter Games

The grocer’s previous holiday spot was just the start of a creative approach that links sports, family and camaraderie.

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Canadian Tire opens its 100th year with a retrospective

The retailer begins its anniversary campaign by re-releasing classic ads that still embody its brand values.


Specsavers translates its British wit for Canadians

The U.K.-owned eyewear retailer kicks off a $10 million investment in Canadian marketing alongside a plan to open 200 stores in two years.


Instacart adds Michaels to its delivery options

The delivery service makes art and craft supplies the latest in an increasingly popular lineup of non-grocery retailers.

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Lush tops the rankings for in-store shopping experience

From Shopper Marketing Report: Leger finds that a sense of belonging has a big impact on consumer favourability.


Sobeys aims to Feed the Dream again

The grocer launches a Winter iteration of its platform, celebrating the support systems that make Olympic ambitions come true.


Metro flips holiday meals to better reflect its customers

The grocer provides holiday meal inspiration in the form of cultural twists sourced from the communities it operates in.


Most-read of 2021: Brands

The restructurings, executive appointments and new agency assignments that got the industry’s attention this year.

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Decathlon helps everyone find their inner athlete

The French retail giant is using its holiday campaign to overcome limited local brand awareness as it pushes westward.


Was live shopping a flash in the pan?

According to Caddle insights, interest in attending shoppable livestreams is low, but there’s opportunity among certain groups.