Retail

2021.11.08 Yonge & Dundas - Canadian Tire - 3D Pet Food

Canadian Tire tries to pop in the pet category

A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.

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Indigo looks past the shelf to build on its equity pledge

From the C-Suite newsletter: Supply chain surveys, new KPIs and hiring a Knowledge Keeper are all pushing new DEI standards.

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Canadian Tire picks Publicis Canada as its new creative AOR

The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.

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Susan O’Brien and Tracey Cooke set to co-chair the SIA Awards

The program returns for 2022 with a new look created by Wunderman Thompson.

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Hudson’s Bay uncovers the secrets of shopping from bed

The retailer brought back Annie Murphy to show not just ease of its online marketplace, but the expanded and in-demand assortment.

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IKEA Canada expands its ‘Green Friday’ project

The retailer is spending the month showing how a circular economy is not only affordable, but convenient.

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Retail sales are normalizing and ecomm has reached its peak

Ed Strapagiel’s latest analysis reveals slumping grocery numbers, while automotive sales continue to climb.

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RCC pushes shoppers to start holiday shopping early

Amid supply chain pressure and more people shopping in-store, a new campaign aims to mitigate future frustration.

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Holiday spending could be in for a big rebound

After a tough 18 months, Deloitte predicts spending in most categories to meet or exceed pre-pandemic levels.

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Product sampling is one of the best ways to drive trust

The latest insights from IMI also suggest being on some social platforms hurts trust for many consumers.

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Mark’s, Old Navy lead fashion retailers in brand health

YouGov’s latest round of ratings also show both retailers had the most improved scores over the last year.

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Online discovery and sales are playing a bigger role in holiday shopping

A report from Google also finds concerns about sustainability and equity are influencing decisions about gift purchases.

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Why Specsavers crossed the pond to Canada

The iconic British advertiser enters Canada with plans to steal share in a ‘somewhat fragmented market.’

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Pet Valu wants to be more than a mass pet store

The retailer launches a wide national campaign to tap into the communities pet owners are a part of.

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Consumers are still cautious about holiday celebrations

A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.