Retail

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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Strategy’s most-read of 2020: Shopper Marketing Report

The year’s most eye-catching stories included No Frills’ gammified flyer and answers to all the questions about shopping in a pandemic.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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Kit and Ace mails a dose of optimism to shoppers

The brand tries to soften recent blows to the apparel sector with a new “Amplify Optimism” direct mail program.

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Why Kijiji built a digital storefront for its first holiday campaign

The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.

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How Golf Town sustained a month-long Black Friday

The retailer has shifted its budget to make social and live streaming trigger shopping behaviour, a strategy it is continuing through the rest of the holidays.

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Sobeys turns the family spirit of the holidays into a reason to give back

With most Canadians unable to have the same gatherings this year, the grocer is encouraging them to extend their generosity to others.

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IKEA makes Black Friday about saving both money and the planet

The retailer is also shifting its spend and strategy to reach households that are already keen on going green.

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Holiday trends are pointing to a bigger retail revolution

Accenture’s Gregor Barry dives into the firm’s annual survey to see what trends will have an impact into the new year.

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Indigo aims for an easier, more premium holiday

The retailer is reflecting how people want to shop in a pandemic: stress-free, online and with an eye towards products that make their lives better.

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Ghost concepts suddenly appear

Businesses from Mad Radish to Kraft Heinz to Whole Foods are using customer-free spaces to support online delivery.

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2020 Brand of the Year: Lululemon keeps calm as shoppers carry on

How years of community building gave the retailer a running start on 2020′s disruptions.

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Private labels could get a big boost this holiday season

EY finds that is just one trend that can be expected to continue into the busiest shopping period of the year.

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No Frills turns “haulers” into deal-hunting heroes

The grocer takes celebrating deal-hunters to a new level to keep brand loyalty up in a year of retail disruption.