Retail
Canada Goose taps artists to reconnect to the physical world
The parka brand fills its reopened store windows with art to inspire customers to venture outside again.
Fire & Flower opens shop next to Couche-Tard
By co-locating with Circle K, the cannabis retailer hopes to add a more convenient option to its omnichannel strategy.
Reno-Depot hits the road for Moving Day
The hardware retailer delivered free tools and supplies to save Montreal tenants a trip to the store for their small projects.
Multicultural consumers key to post-pandemic recovery
A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.
Frank & Oak to close some stores after filing for creditor protection
As part of a restructuring, the men’s fashion retailer begins a process that could also include a potential sale.
Shoppers unsure if retailers are putting their best effort into safety
An Ipsos survey also looks at how health precautions could impact long-term loyalty.
Canadian Tire becomes a one stop shop for moving forward
The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.
IKEA finds the silver lining in staying home
The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.
Cadillac Fairview unveils new national shopping app
Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.
Simplex’s rebranding aims to make tool rental easy
The equipment chain overhauls its brand and retail experience to compete with new entrants and prepare for expansion.
Hudson’s Bay hosts at-home games on Canada Day
The retailer pivots its Olympic activations by getting athletes to wear its Team Canada collection during summer activities.
Real Canadian Superstore gets real with dads
The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.
Golf Town tees up a new normal
Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.
Ending raises for workers catches the ire of consumers
As Loblaw, Metro and Sobeys end their pay increases, how long will backlash against brands that said we are “all in this together” last?
Dollarama takes hit from pandemic restrictions
Despite staying open as an essential business, public health measures still pulled the discount retailer’s same store sales down.
