Retail

joanna

How a COVID-19 pivot drove greater sales for Knix

From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.

eatoncentreempty

The places consumers will go post-lockdown

Mindshare’s research suggests Canadians will be in no rush to return to malls and sporting events.

metro1

Metro wants people to get through this together

The grocer looks to ‘tomorrow’ in a campaign celebrating moments of communities supporting each other during the pandemic.

lysol600

Lysol gains big in trust department

A Field Agent study finds Canadians also have a better opinion of retailers because of how they handled COVID-19.

Screen Shot 2020-04-17 at 11.20.42 AM

Canadian Tire pledges to give communities what they need

The retailer’s ad focuses on helping Canadians hold true to their values even though things are different, while getting the word out about a $5 million relief fund.

SidLee_Lowes_StayHome

Lowe’s asks Canadians to let their homes take care of them

The hardware retailer’s new campaign aims to put a more positive spin on staying at home.

shelfgram-image11

Shelfgram facilitates in-store visits from home

The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.

mother-and-son-painting-4039153

Spending on kids adapts to an ecommerce-first world

Diapers, food, toys and clothes all stand to be impacted by the shift in buying behaviour.

Screen Shot 2020-04-14 at 11.40.58 AM

Walmart reinforces commitment to customers and community

Being an essential business means the retailer is staying open, but also has numerous consumer concerns to address.

Article delivery

How Article rolled out contactless delivery

The furniture company’s marketing team played ‘quarterback’ to launch new measures aimed at keeping staff and customers safe.

elderly-tech

Seniors are embracing tech and online shopping

A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.

Flag

Walmart adds to private labels with Italy’s Coop

The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an “everyday low price.”

Reitmans_Store

Layoffs hit more sectors, marketing departments

Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.

Screen Shot 2020-03-27 at 10.54.29 AM

Influencers find a place in a socially distanced world

As events and product launches move online, brands are looking to social personalities to provide the audience.

woman-in-face-mask-shopping-in-supermarket-3987223

How attitudes changed over the course of a week

Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.