Shopper Marketing
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Football powerhouse helps Nivea kickstart its new-to-Canada deodorant
April 8, 2024 -
Coca Cola has “spiced” up grocery aisles with latest innovation
February 29, 2024 -
Pigeon contemporizes Corby’s McGuinness Mixables lineup
February 23, 2024 -
Silk minds its peas and cues for new plant-based yogurt
February 20, 2024 -
How Healthy Crunch gets mom’s approval
February 20, 2024 -
Mondelez not playing any games with its Olympic activations
February 16, 2024 -
Celsius looking to convert active lifestyle energy drink fans
February 9, 2024 -
LCBO and Aeroplan partner on travel contest
February 6, 2024 -
Trio of Mosaic vets launch boutique omni shop
February 2, 2024 -
Oreo explores the final frontier with latest LTO
February 2, 2024 -
Black Diamond intercepts parents resuming back-to-school routines
January 22, 2024 -
Canadians keen on trialing AI, but consumer satisfaction remains poor
January 9, 2024 -
Conagra combines five brands to drive holiday prep solutions
December 14, 2023 -
Campbell’s picks sides over turkey in “extensive” retail campaign
December 14, 2023 -
Candy Can rolls out Wonka-linked shopper, coupon program
December 13, 2023 -
Designer Tiffany Pratt fashions holiday homes out of Kellanova products
December 13, 2023 -
Walmart is the candy king, while discount grocers dominate chocolate
November 28, 2023 -
Sobeys, Safeway makes big bet on Canadian seafood
November 28, 2023 -
Reese’s marries caramel and peanut butter
November 23, 2023 -
Zavida Coffee celebrates the holidays one day at a time
November 13, 2023 -
How Natursource makes nuts stand out in store
November 9, 2023 -
Non-alc brand Bockale opts for new visual identity
November 7, 2023 -
Pascal Siakam gets all dressed in Ruffles gear
November 3, 2023 -
Swiss Chalet touts its quality ingredients in latest retail foray
October 30, 2023 -
Ricola soothes throats with Tetley in new team up
October 25, 2023 -
Ocean’s environmentally friendly tuna gets retail push
October 25, 2023 -
Coca-Cola drops an all-black Fanta ahead of Halloween
October 25, 2023 -
M&M minis are heating up the frozen section
October 25, 2023 -
Inflation is slowing across some CPG categories
October 23, 2023 -
Swiss Chalet brings nuggets and strips to retail
October 11, 2023 -
Tetra Pak teams with Flow on new custom printing option
October 11, 2023 -
There may be an opportunity in plant-based omega-3s
October 11, 2023 -
Sabra adds some zest to the hummus category with McCormick
October 11, 2023 -
How Melitta is talking sustainability in store aisles
October 11, 2023 -
Hershey unwraps its plant-based plans
September 27, 2023 -
When promoting a contest, what tactics work best?
September 27, 2023
TOP STORIES
Agencies
Cossette names Becca Lucas Lord and Trent Thompson to leadership team
Sponsored
Lululemon rewrites the playbook for AI-powered performance marketing
Hires
Agency Moves: YPR makes trio of hires, plus changes at Rethink and Leo
