Shopper Marketing
Good Sunday fills a healthy niche in ready-to-drink gin
The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.
Hershey crowd-sourced ideas for new ice cream bars
Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.
CPG search tool SmartLabel expands into Canada
Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
How to combat the decline in demand for cosmetics
With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.
The coffee brands consumers are using at home
Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.
Shelfgram facilitates in-store visits from home
The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.
Brandfire turns to digital to keep up shopper marketing
The agency has taken a hit on in-store programs, but its VP of digital says different platforms offer opportunities to adapt.
Spending on kids adapts to an ecommerce-first world
Diapers, food, toys and clothes all stand to be impacted by the shift in buying behaviour.
How consumers might snack differently in a pandemic
From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?
Lactalis puts marketing for new drinkable yogurt on hold
The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?
Walmart adds to private labels with Italy’s Coop
The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an “everyday low price.”
GoJava pivots to grocery home delivery
The coffee and snack start-up used its resources to keep the lights on and help deal with steadily increasing demand.
Village Brewery stays social with delivery and shopper marketing
The Alberta brewery gets creative and shifts to in-store as community events are cancelled and bars are closed.
CPGs join in circular packaging initiative
Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.
