Shopper Marketing
Granville Island’s new look is all about history and home
The brewer is changing to larger, clearer font and a more dynamic visual representation.
King’s Hawaiian says aloha to Canada
The American bakery brand is bringing its rolls to Loblaw and Save-On Foods, with aims to bring more SKUs north.
Five inflation-era consumers marketers need to know
From Shopper Marketing Report: Numerator details groups that are responding very differently.
Ruffles and KFC aim for hype with limited-time pairing
The two legacy brands are looking to surprise consumers with a snack team up.
Why Wonder Bread is ready for game day at 7-Eleven
The brand is contesting along with several other CPGs based around a big cash prize and the convenience retailer’s app.
New products can revitalize brands amid high inflation
From Shopper Marketing Report: BrandSpark also finds shoppers are waiting for sales, which are not coming from marketers.
How Enjoy Life is marketing allergy friendly food
The brand is adding cookies and baking chocolate to its product lineup in Canada, and making itself more accessible.
A Quebec produce brand gets a makeover
Taste of the North is being made to look more punchy and youthful.
Pattison Food Group is now part of Air Miles
Grocery shoppers can earn rewards at the likes of Save-On-Foods and Urban Fare.
Digital flyers continue to hold sway with consumers
Data from Caddle and Reebee also suggests digital formats have less reach, but higher conversion, than print.
Product benefits are the biggest driver of new trial
NielsenIQ insights reveal that brands can succeed by tapping this sentiment and aligning quality with claims.
Tim Hortons brews up Nespresso capsules for retail
The brand is innovating into one of the fastest growing segments of the coffee market.
BioSteel hopes its Blue Jays LTO is a hit
The sports drink leans into its latest high-profile sponsorship with another exclusive.
How Bro Dough’s fortunes are rising in grocery
From Shopper Marketing Report: The edible cookie dough has gained traction through its founder’s TikTok posts.
Pigeon snaps up a design award for SSense tea
The shop was the only Canadian winner in the NielsenIQ’s CPG-focused BASE Design Impact Awards.
