Shopper Marketing


Granville Island’s new look is all about history and home

The brewer is changing to larger, clearer font and a more dynamic visual representation.


King’s Hawaiian says aloha to Canada

The American bakery brand is bringing its rolls to Loblaw and Save-On Foods, with aims to bring more SKUs north.


Five inflation-era consumers marketers need to know

From Shopper Marketing Report: Numerator details groups that are responding very differently.


Ruffles and KFC aim for hype with limited-time pairing

The two legacy brands are looking to surprise consumers with a snack team up.


Why Wonder Bread is ready for game day at 7-Eleven

The brand is contesting along with several other CPGs based around a big cash prize and the convenience retailer’s app.


New products can revitalize brands amid high inflation

From Shopper Marketing Report: BrandSpark also finds shoppers are waiting for sales, which are not coming from marketers.


How Enjoy Life is marketing allergy friendly food

The brand is adding cookies and baking chocolate to its product lineup in Canada, and making itself more accessible.


A Quebec produce brand gets a makeover

Taste of the North is being made to look more punchy and youthful.

Save On Foods

Pattison Food Group is now part of Air Miles

Grocery shoppers can earn rewards at the likes of Save-On-Foods and Urban Fare.


Digital flyers continue to hold sway with consumers

Data from Caddle and Reebee also suggests digital formats have less reach, but higher conversion, than print.


Product benefits are the biggest driver of new trial

NielsenIQ insights reveal that brands can succeed by tapping this sentiment and aligning quality with claims.

Tim Hortons Espresso Capsules

Tim Hortons brews up Nespresso capsules for retail

The brand is innovating into one of the fastest growing segments of the coffee market.

BioSteel Sports Nutrition Inc--BioSteel Celebrates Toronto Blue

BioSteel hopes its Blue Jays LTO is a hit

The sports drink leans into its latest high-profile sponsorship with another exclusive.


How Bro Dough’s fortunes are rising in grocery

From Shopper Marketing Report: The edible cookie dough has gained traction through its founder’s TikTok posts.


Pigeon snaps up a design award for SSense tea

The shop was the only Canadian winner in the NielsenIQ’s CPG-focused BASE Design Impact Awards.