Shopper Marketing

sobeys

Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.

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Retail sales slump (again) heading into the holidays

Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.

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Keurig pops up, touts K-Cup recycling

The coffee brewer is educating consumers about its recycling program during its holiday mall activation.

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Is it “Avotime” for avocados?

Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.

Local

Grocers get vocal about local

From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.

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Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

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Bimbo Canada gives two bread brands one refresh

The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.

Toys

Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”

Mother Raw-Mother Raw asks fans to choose their next variety wit

Mother Raw bets on tahini and turns to customers for a vote

The organic, plant-based producer is using consumer feedback for product innovation.

shopping mall

Retail sales growth grinds to 10-year low

Analyst Ed Strapagiel finds electronics and appliance stores are mostly to blame for the sluggish retail growth.

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Culcherd enters Pusateri’s with new products and packaging

The plant-based dairy alternative touts eco-friendly packaging and probiotic cultures.

Strawberry Banana Nicecream

Chimp Treats gives Nicecream a nice rebrand

From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.

Sobeys-smart

Sobeys puts eggs in Smart Cart basket

The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.

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‘Not’ a Wine Shop pop-up uncorks in Toronto

The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.