Shopper Marketing

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General Mills brings back its colour-changing spoons

From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.

Bulk-foods

A retailer’s role in the push for sustainable packaging

As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.

Honibe--Honibe- launches HoneyPops- the first pure honey throat

Honibe launches a kid-friendly lollipop lozenge

The PEI brand adds another honey-based SKU, tapping into demand from parents for products they can monitor.

General Mills Canada-Cheerios Changes Iconic O-s into Happy Hear

Cheerios switches out its O’s for hearts

The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.

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The force of frictionless retail

From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.

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Walmart Connect accelerates its retail media plans

The renamed team is pursuing the next steps needed to help clients take advantage of the data and audience it can provide.

TimHortons

Post wants more buzz in the cereal aisle with Tims

From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that’s starting to wake up.

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Goldfish uses AR to bring a kid’s idea to life in-store

Consumers can scan a QR code to access an immersive world based on a story written by a very young creative.

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Freebruary takes a “stone soup” approach to trial

Giveways and shared exposure aim to make driving awareness and trial more efficient for over 100 local brands.

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How are consumers responding to where shopper marketing is headed?

Robert Levy, president of BrandSpark, examines how pre-shop has changed, how DTC can enhance in-store and which new tech is actually useful.

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

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BioSteel looks to ball with Circle K

The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.

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Fever-Tree Canada branches out its sampling

The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.

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Metro’s new health labels come with a dose of data

From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.