Shopper Marketing
Molson Coors puts rubber to the road with Arizona Hard promotion
The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.
Why are there still unexplored possibilities in packaging?
From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.
Nothing But ventures outdoors
Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.
Nearly one-third of energy drink buyers consume them daily
The latest data from Caddle reveals brand is much more important to men.
SpongeTowels gets a new look with UltraPro launch
Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.
Why snacks need to manage the taste-nutrition conundrum
Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.
Suku pairs international expansion with DTC
Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.
Inabuggy brings VR shopping to St. Lawrence Market
The grocery delivery service is building on learnings from a pilot at high-end grocery banners.
How Guru is continuing growth in convenience
The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.
Why hasn’t plant-based seafood taken off?
From Shopper Marketing Report: Unlike other proteins, it has failed to be caught up in the wave of flexitarian demand.
Kraft Heinz revives What’s Cooking as a digital platform for chefs
The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft’s data-driven transformation.
How Fresh City kept pandemic trends organic
The organic grocer has ensured things like delivery, prepared meals and a new bottle shop are infused with quality, local flavour.
What’s Sol Cuisine doing to win at the plant-based shelf?
Eye-catching packaging, as well as product variety that can sometimes be lacking in the category, is helping drive growth.
Loblaw gives lesser-known local brands a spotlight
The “Ontario Made” in-store program has expanded to multiple locations based on learnings from a fall pilot.
Simplicity and local could be key to seafood growth
Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.
