Shopper Marketing

shaving-men

What’s looming for men’s grooming?

According to Caddle insights, spending on body care products is up, while ingrained grooming habits will mostly remain.

Walmart-Hershey

Hershey is making sure it’s impossible to miss its Kisses in store

The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.

nano-image

Lactalis is making drinkable yogurt appeal to parents

According to the CGP, Iogo Nano’s practical size and sugar content is resonating with its target during back to school.

common-cold

Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

jess

How to launch a product in today’s retail world

Social Nature’s Jessica Malach explains how things like community generation are critical to a brand’s success.

Hello-Bello-club-pack

Hello Bello brings more fun to the diaper category

The baby brand expands its products to Walmart and Superstore with an eye towards the convenience parents want.

Mintier-product

Mintier wants to freshen up breath mints

The oil-based challenger is moving into grocery, testing and learning whether it is a beauty, health or impulse purchase.

Dairy-free-dare

Violife throws down the dairy-free gauntlet

From Shopper Marketing Report: A big in-store push is daring people to switch to vegan cheese during the holidays.

Screen Shot 2021-11-04 at 9.35.56 AM

Susan O’Brien and Tracey Cooke set to co-chair the SIA Awards

The program returns for 2022 with a new look created by Wunderman Thompson.

Cadbury-mini-eggs

Mondelez wants a bigger share of the holidays

The company has innovated some of its most-loved brands to perform better during the biggest confectionery opportunity of the year.

in-store-pick-up-SodaStream

SodaStream makes a “huge” in-store commitment to its latest additions

PepsiCo goes “big and bold” to continue education and awareness at the moment of truth.

SOL_MeatballAppetizer00603

Sol embraces Destini in an ecommerce bid

Amid growth in brick-and-mortar, the brand seeks to expand into white space where plant-based is under-represented.

main-nestle-spooky

KitKat brings a scary innovation to store

From Shopper Marketing Report: “Spooky Friends” are part of the return of Nestle’s socially distanced trick-or-treat program.

Reebee

How digital flyers evolved from simple price listings

Reebee’s Mark Smith has seen the format used to call out categories, celebrate partner brands and tell deeper stories.

Bill Ivany Acosta

CPG vet Bill Ivany named president of Acosta Canada

Ivany believes the COVID-spurred increase in online purchase of goods will remain.