Shopper Marketing

elmhurst-creamer

Elmhurst 1925 seeks to stir up plant-based milk

The legacy brand from New York brings a prestige approach to its Canadian launch.

Clif bar

Clif embraces experiential to get back to its cycling roots

The brand is trying to keep interest in its energy bars strong by giving bike rides away alongside its newest flavours.

bread-demi-palette-super-c_cropped

Bimbo celebrates 130 years of Pom with a makeover

The bread company continues revamping its portfolio, launching a celebratory campaign that gives value to back-to-school shoppers.

Nestle-Kit-Kat-Shopper-marking

Nestle drives trial with an assist from the NHL

The company is looking to grab attention for the re-introduction of the Kit Kat Chunky (and cross-promote its other brands).

HealthyCrunch_ApplesAndSaltedCaramel

Why Healthy Crunch started selling food at Staples

From Shopper Marketing Report: The brand taps new channels for allergen-friendly, school-approved bars, butters and jams.

wake water post-01

WakeWater gets in front of the caffeinated water trend

Iconic Brewing’s sparkling drink aims to reach health conscious consumers who want to avoid energy drinks and coffee.

Kraft Heinz Canada-Heinz Reinvents its Baby Food Line With Launc

Kraft Heinz goes fully natural for new baby food brand

From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.

Screen Shot 2020-08-05 at 3.06.46 PM

Yellofruit creates its own digital flyer

The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.

Crispers Cheddar - Store Display 1

Crispers goes in-store to get noticed by snackers

Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.

SmirnoffRose_RTD

Smirnoff rides back into experiential

The vodka brand is busting out vendor bikes to reach those on a summer stroll with its new RTD additions.

Screen Shot 2020-07-22 at 1.23.45 PM

Mini Babybel focuses on shelf

Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.

Rival_tech

Kimberly-Clark, Jagermeister explore mobile surveys

The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).

Screen Shot 2020-07-22 at 10.43.36 AM

A beer for the bike boom

Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.

Screen Shot 2020-07-22 at 1.40.44 PM

Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

fit-aid

FitAid brings its supplements from gyms to grocery

The ‘drinkable vitamin’ brand is looking to conventional retail as efforts targeting fitness clubs have been off the table.