Shopper Marketing
Why Metro gave its private brands their own magazine
From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.
Which commerce innovations are here to stay?
A Mosaic-led panel tackled how things like data, AR and voice could be more than just passing fads.
Good Catch casts its net north of the border
The plant-based seafood brand is going nationwide in Canada, leaning on culinary qualities to fill the white space.
Udderly Ridiculous wants you to take note of goat
The artisanal ice cream is emphasizing its premium appeal with a Reebee digital flyer.
Montana’s pushes further into grocery
The family restaurant is trying to increase brand awareness, particularly in areas where it does not have locations.
It’s all downhill for Social Lite Vodka, so to speak
From Shopper Marketing Report: Snow tubing and koozie promos are meant to keep demand for RTD strong in the winter.
Oh Henry levels up its shopper game with Circle K
A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.
Nestle believes in-store still has a role for Halloween
The confectionery company is betting on real-life pivots resonating more with its core than digital ones.
Chef Bombay grabs eyeballs with packaging overhaul
The South Asian food brand wants to be seen as a premium option in the freezer section.
Pigeon and Metro perk up their design challenge
Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.
IGA is hoping to create meal planning magic
The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.
Wholly Veggie wants to shake up the frozen section
The brand aims to change how consumers see (and discover) frozen veggies, launching plant-based wings and a full-meal option.
No Frills levels up its flyer
The grocer is finding new ways to extend vendors’ presence and promos using entertainment like video games and music.
Royale brings its new pet project to shelves
The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.
Lassonde makes its push to ditch plastic hard to miss
The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.
