Shopper Marketing

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Molson Coors puts rubber to the road with Arizona Hard promotion

The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.

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Why are there still unexplored possibilities in packaging?

From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.

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Nothing But ventures outdoors

Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.

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Nearly one-third of energy drink buyers consume them daily

The latest data from Caddle reveals brand is much more important to men.

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SpongeTowels gets a new look with UltraPro launch

Following an earlier launch of a new brand platform, Kruger is supporting its premium paper towel with a full-scale promo.

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Why snacks need to manage the taste-nutrition conundrum

Mike Hughes of FMCG Gurus explains how pandemic trends are changing impulse buys.

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Suku pairs international expansion with DTC

Pursuing growth, the supplement brand has begun an aggressive digital push while also entering the Chinese market.

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Inabuggy brings VR shopping to St. Lawrence Market

The grocery delivery service is building on learnings from a pilot at high-end grocery banners.

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How Guru is continuing growth in convenience

The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.

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Why hasn’t plant-based seafood taken off?

From Shopper Marketing Report: Unlike other proteins, it has failed to be caught up in the wave of flexitarian demand.

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Kraft Heinz revives What’s Cooking as a digital platform for chefs

The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft’s data-driven transformation.

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How Fresh City kept pandemic trends organic

The organic grocer has ensured things like delivery, prepared meals and a new bottle shop are infused with quality, local flavour.

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What’s Sol Cuisine doing to win at the plant-based shelf?

Eye-catching packaging, as well as product variety that can sometimes be lacking in the category, is helping drive growth.

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Loblaw gives lesser-known local brands a spotlight

The “Ontario Made” in-store program has expanded to multiple locations based on learnings from a fall pilot.

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Simplicity and local could be key to seafood growth

Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.