Shopper Marketing

holiday-metro

Why Metro gave its private brands their own magazine

From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.

Mosaic-future

Which commerce innovations are here to stay?

A Mosaic-led panel tackled how things like data, AR and voice could be more than just passing fads.

goodcatchmain

Good Catch casts its net north of the border

The plant-based seafood brand is going nationwide in Canada, leaning on culinary qualities to fill the white space.

Udderly-1

Udderly Ridiculous wants you to take note of goat

The artisanal ice cream is emphasizing its premium appeal with a Reebee digital flyer.

Screen Shot 2020-10-28 at 12.31.22 PM

Montana’s pushes further into grocery

The family restaurant is trying to increase brand awareness, particularly in areas where it does not have locations.

Snowtube

It’s all downhill for Social Lite Vodka, so to speak

From Shopper Marketing Report: Snow tubing and koozie promos are meant to keep demand for RTD strong in the winter.

Oh-Henry-shopper

Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

pumpkin_nestle

Nestle believes in-store still has a role for Halloween

The confectionery company is betting on real-life pivots resonating more with its core than digital ones.

Butter Chicken

Chef Bombay grabs eyeballs with packaging overhaul

The South Asian food brand wants to be seen as a premium option in the freezer section.

pigeon-metro

Pigeon and Metro perk up their design challenge

Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.

tada-image

IGA is hoping to create meal planning magic

The new “Tada!” tool in the grocer’s app will allow shoppers to browse flyers based on what kind of meals they want to make.

Wholly-Veggie

Wholly Veggie wants to shake up the frozen section

The brand aims to change how consumers see (and discover) frozen veggies, launching plant-based wings and a full-meal option.

NoFrills2

No Frills levels up its flyer

The grocer is finding new ways to extend vendors’ presence and promos using entertainment like video games and music.

pet-royale3

Royale brings its new pet project to shelves

The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.

kijusimpledrop

Lassonde makes its push to ditch plastic hard to miss

The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.