Shopper Marketing
How Good to Go reaches people who aren’t on the go
The keto-friendly snack looks to new flavours, a YMCA partnership and new in-store tactics to reach casual fitness enthusiasts.
Livescale looks to scale up shoppable livestreams
A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle
The Caribbean-inspired brand adjusted promotion plans for its national expansion.
Cadillac Fairview unveils new national shopping app
Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.
Peanut butter demand ‘through the roof’ for Smuckers
The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.
Inabuggy helps CPG stand out in grocery delivery
Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.
Sapsucker builds the market for water from maple trees
The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.
Will consumers hail this Caesar?
Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.
How to premiumize seafood in a can
Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.
What the future of shopper experiences will look like
From Shopper Marketing Report: Virtual events and old school tactics (like in-store displays) both have a place in driving trial.
What are the new consumer segments?
Jackman Reinvents breaks down changing attitudes that are now driving consumers (and how to reach them).
Beyond Meat gets ready for barbecue season
The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.
Making wine in a box premium
Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
