Shopper Marketing
How are consumers responding to where shopper marketing is headed?
Robert Levy, president of BrandSpark, examines how pre-shop has changed, how DTC can enhance in-store and which new tech is actually useful.
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.
Fever-Tree Canada branches out its sampling
The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.
Metro’s new health labels come with a dose of data
From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.
Calling products “sharing size” may not have the intended effect
New research suggests large formats warp consumer perception of what they eat.
Cadbury Dairy Milk refresh is cuckoo for cocoa stuff
The new look includes a redrawn wordmark, iconography and typography to reinforce the feel-good product story.
How Suku Vitamins is fitting in with interest in total health
From Shopper Marketing Report: The brand hopes a simple, “free-from” message will cut through confusion in the vitamin aisle.
Rubicon Exotic sees green in coconut water
The exotic fruit specialist hopes a big shopper presence for a new organic drink will help it stand out in a mainstreamed category.
Strategy’s most-read of 2020: Shopper Marketing Report
The year’s most eye-catching stories included No Frills’ gammified flyer and answers to all the questions about shopping in a pandemic.
What drives grocery loyalty online?
Caddle examines consumer preferences across major online players and explores how they can win over consumers in ecomm.
Snack bar hopes its launch in Canada will bear fruit
LA-based That’s It is coming to grocery and aims to differentiate by promoting products that are “free from the top 12 allergens.”
Impulse buys are still vital to the future of snacking
Euromonitor explores ways snack brands can continue to drive spontaneous purchases in an online world.
Sampler and Men’s Health launch a sample kit
From the SMR newsletter: The publication’s readers handpick CPG samples that best match their lifestyle.
Becel boosts a kind digital campaign with shopper
The brand is keeping all shopping experiences in mind to enforce a brand pillar and capitalize on holiday baking.
