Shopper Marketing

Tonica-Sobeys

After its rebrand, Tonica goes national with Sobeys

The kombucha brand is benefiting from an expanded retail footprint, product redesign and interest in better-for-you products.

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Kraft Heinz’s plan to save shoppers time and money

From Shopper Marketing Report: SaveWithShortcuts is a new digital-first hub based around coupons and recipe “hacks.”

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SakeBomb is looking to blow up the RTD category

The challenger brand is coming to independent Western retailers with fun, explosive POS assets.

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Nestle named most valuable food brand

Brand Finance’s annual ranking reveals Hershey is the world’s strongest brand.

Shopping-cart

Amid inflation, brands need to segment their strategies

According to BrandSpark, while many consumers are looking for affordability, there is also a sizable target for premiumization.

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Tre Stelle launches meat alternative made from cheese

A brand best known for bocconcini is using farmers and Andre De Grasse to debut its product in-store.

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Inflation is taking the steam out of impulse buys

The latest Field Agent numbers also show that higher prices are having a major impact on brand and product choice.

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How MTV Hard Seltzer Juicy Shore took flight at LCBO

A heavy retail footprint and Aeroplan promo drove social buzz, new store listings and post-program distribution.

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Dr. Oetker touts its new pizza’s better-for-you cred

From Shopper Marketing Report: The brand wants to shake consumer perceptions that “frozen” means “unhealthy.”

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Forty Creek whisky gets a premium facelift

The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”

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Greenhouse gets colourful new packaging

The juice brand leaves its brown label design aesthetic behind to more boldly call its organic value proposition.

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McCain takes a surprising approach to promo

From sampling in a boutique to teaming up with Philip’s air fryers, the brand made National French Fry Day more engaging.

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A zero-merchandise front of store?

IGD’s Stewart Samuel goes over what the grocery stores of the future might look like and where brands fit in.

Private-label

High-income earners are driving private label growth

According to the latest Numerator figures, promotional activity for store brands has been growing since January.

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The flavours that will drive future food innovation

WGSN identifies the trends that will be shaping new products by the end of 2023.