Shopper Marketing

Atlantic-Salmon-Tartare

Simplicity and local could be key to seafood growth

Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.

shopping-cart

Deloitte predicts the future grocer will be small format

Demand for local and entrenched omnichannel habits are having an operational impact on stores, including their layouts.

Havana-club-cup

Havana Club is raising a glass to elevated rum

A glassware promo is part of a larger effort to draw in fans of other, premium drinks.

pusateris-grocery

Pusateri’s finds its sweet spot in the new normal

From Shopper Marketing Report: Paolo Pusateri discusses the role pandemic shifts will play in the growth of premium grocery.

NUGGS

Nuggs is trying to be brave at shelf

McCain’s new plant-based brand is taking the same social-friendly tone that made it a hit in the U.S., into stores.

onlineshoppingillustrated

What’s the deal with digital flyers?

More companies are shifting spend to discount apps to reach consumers during vital pre-shop moments.

Bold-by-Nature

Bold by Nature nurtures a new identity for healthy pet owners

New branding and in-store materials aim to break down barriers to raw food diets.

Couche Tarde1

Cashing in on advancements in frictionless shopping

From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?

frozen-foods

For frozen foods, flavour is bigger than brand or health

According to the latest insights from Caddle, demand is skyrocketing, and brands need to figure out how to stand out.

Energize

Perrier eyes a new healthy niche in energy drinks

The sparkling water brand is filling demand for healthier options in the category.

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General Mills cheers a little louder for Olympians

The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.

natural-food

Nearly half of Canadians purchase ‘natural’ products

Mintel’s latest study also reveals buying local is more top of mind for Canadians than Americans.

calgary-coop

Why Calgary Co-op’s local loyalty is so strong

From private label to customizing selection by neighbourhood, the grocer’s VP of marketing explains its extensive community approach.

sampler-dentsu

Dentsu and Sampler team up to offer integrated trial

In addition to getting access to each other’s clients, the sampling service will help CPGs connect trial with digital marketing.

OnlineShopping

SMF 2021: How shopping habits are shaping omnichannel strategies

During a virtual session of strategy’s forum, Deloitte experts discussed the implications of new behaviours on physical retail.