Shopper Marketing
Simplicity and local could be key to seafood growth
Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.
Deloitte predicts the future grocer will be small format
Demand for local and entrenched omnichannel habits are having an operational impact on stores, including their layouts.
Havana Club is raising a glass to elevated rum
A glassware promo is part of a larger effort to draw in fans of other, premium drinks.
Pusateri’s finds its sweet spot in the new normal
From Shopper Marketing Report: Paolo Pusateri discusses the role pandemic shifts will play in the growth of premium grocery.
Nuggs is trying to be brave at shelf
McCain’s new plant-based brand is taking the same social-friendly tone that made it a hit in the U.S., into stores.
What’s the deal with digital flyers?
More companies are shifting spend to discount apps to reach consumers during vital pre-shop moments.
Bold by Nature nurtures a new identity for healthy pet owners
New branding and in-store materials aim to break down barriers to raw food diets.
Cashing in on advancements in frictionless shopping
From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?
For frozen foods, flavour is bigger than brand or health
According to the latest insights from Caddle, demand is skyrocketing, and brands need to figure out how to stand out.
Perrier eyes a new healthy niche in energy drinks
The sparkling water brand is filling demand for healthier options in the category.
General Mills cheers a little louder for Olympians
The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
Nearly half of Canadians purchase ‘natural’ products
Mintel’s latest study also reveals buying local is more top of mind for Canadians than Americans.
Why Calgary Co-op’s local loyalty is so strong
From private label to customizing selection by neighbourhood, the grocer’s VP of marketing explains its extensive community approach.
Dentsu and Sampler team up to offer integrated trial
In addition to getting access to each other’s clients, the sampling service will help CPGs connect trial with digital marketing.
SMF 2021: How shopping habits are shaping omnichannel strategies
During a virtual session of strategy’s forum, Deloitte experts discussed the implications of new behaviours on physical retail.
