Shopper Marketing
Gen Xers are keen on spending for Halloween
Insights from Caddle also reveal that almost half of Canadians will buy more candy after eating their first purchase.
What Mondelez has in store for Halloween
From Shopper Marketing Report: How the company plans to drive 50% growth and what changes are coming for other holidays.
Guru teams up with a Quebec reality show
The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.
Astro keeps it simple at shelf
Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.
Loblaw runs a big contest to drive PC Optimum downloads
The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.
Quaker is hoping to score in-store with a big Hockey Canada contest
The brand’s effort to win breakfast comes with a “can’t miss” display.
Brandfire and OKD merge to become Evolve
Brandfire’s shopper capabilities are getting a boost with complementary media and production services.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.
Grocers’ buy local programs help Quinta disrupt quinoa
The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.
A bigger bar could be a secret to Caramilk’s success
The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.
Lactalis takes specialty cheese direct-to-consumer
In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.
How Organic Garage is succeeding as a one-stop, all-natural grocer
The indie banner is standing out with product categories that its competitors are missing.
Avocados from Mexico helps families learn to cook
The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.
Graydon Skincare targets conscious buyers at Hudson’s Bay
The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
