Shopper Marketing

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Sampler recruits testers to make masks

Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.

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How to combat the decline in demand for cosmetics

With the pandemic disrupting makeup usage, marketers need to understand new consumer needs and replace in-store sampling.

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The coffee brands consumers are using at home

Field Agent’s research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.

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Shelfgram facilitates in-store visits from home

The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.

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Brandfire turns to digital to keep up shopper marketing

The agency has taken a hit on in-store programs, but its VP of digital says different platforms offer opportunities to adapt.

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Spending on kids adapts to an ecommerce-first world

Diapers, food, toys and clothes all stand to be impacted by the shift in buying behaviour.

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How consumers might snack differently in a pandemic

From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?

Lactalis puts marketing for new drinkable yogurt on hold

The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?

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Walmart adds to private labels with Italy’s Coop

The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an “everyday low price.”

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GoJava pivots to grocery home delivery

The coffee and snack start-up used its resources to keep the lights on and help deal with steadily increasing demand.

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Village Brewery stays social with delivery and shopper marketing

The Alberta brewery gets creative and shifts to in-store as community events are cancelled and bars are closed.

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CPGs join in circular packaging initiative

Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.

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Shopper marketing’s place in a crisis

TracyLocke’s Jason Dubroy breaks down where brands fit with panic buying, supply chain concerns and marketing pivots.

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The impact of COVID-19 on our relationship with food

From Shopper Marketing Report: The long-term changes that could grow from short-term shifts in consumer behaviour.

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The 2020 Shopper Innovation + Activation Awards shortlist

See the activations, campaigns and shopper marketing programs competing for the top prize.