Shopper Marketing

Jason-Dubroy

Shopper marketing’s place in a crisis

TracyLocke’s Jason Dubroy breaks down where brands fit with panic buying, supply chain concerns and marketing pivots.

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The impact of COVID-19 on our relationship with food

From Shopper Marketing Report: The long-term changes that could grow from short-term shifts in consumer behaviour.

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The 2020 Shopper Innovation + Activation Awards shortlist

See the activations, campaigns and shopper marketing programs competing for the top prize.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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Silk aims to sweeten the unsweetened segment

The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.

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Sungiven Foods rises in the west

How will the Chinese grocery banner fit into the ethnic grocery segment following its launch in Vancouver?

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Mind your peas, dairy

From Shopper Marketing Report: Sproud is hoping to establish itself in a crowded non-dairy market, utilizing attributes of its main ingredient.

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How do Chinese consumers shop in Canada?

A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.

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Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

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Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

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Nando’s enlists Spicy P for spicy sauce

From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.

Kellogg brings Cheez-It crackers to Canada

Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.

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Nature’s Way finds the truth about Omega-3s

The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.

EXT. OREO The Stuf Shoppe

Oreo pops up in Toronto with more ‘stuf’ than ever

While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.

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Premium mixer 1642 packs a punch

The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.