Shopper Marketing


After its rebrand, Tonica goes national with Sobeys

The kombucha brand is benefiting from an expanded retail footprint, product redesign and interest in better-for-you products.


Kraft Heinz’s plan to save shoppers time and money

From Shopper Marketing Report: SaveWithShortcuts is a new digital-first hub based around coupons and recipe “hacks.”


SakeBomb is looking to blow up the RTD category

The challenger brand is coming to independent Western retailers with fun, explosive POS assets.


Nestle named most valuable food brand

Brand Finance’s annual ranking reveals Hershey is the world’s strongest brand.


Amid inflation, brands need to segment their strategies

According to BrandSpark, while many consumers are looking for affordability, there is also a sizable target for premiumization.


Tre Stelle launches meat alternative made from cheese

A brand best known for bocconcini is using farmers and Andre De Grasse to debut its product in-store.


Inflation is taking the steam out of impulse buys

The latest Field Agent numbers also show that higher prices are having a major impact on brand and product choice.


How MTV Hard Seltzer Juicy Shore took flight at LCBO

A heavy retail footprint and Aeroplan promo drove social buzz, new store listings and post-program distribution.


Dr. Oetker touts its new pizza’s better-for-you cred

From Shopper Marketing Report: The brand wants to shake consumer perceptions that “frozen” means “unhealthy.”

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Forty Creek whisky gets a premium facelift

The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”


Greenhouse gets colourful new packaging

The juice brand leaves its brown label design aesthetic behind to more boldly call its organic value proposition.


McCain takes a surprising approach to promo

From sampling in a boutique to teaming up with Philip’s air fryers, the brand made National French Fry Day more engaging.

McGill-Couche-tard store

A zero-merchandise front of store?

IGD’s Stewart Samuel goes over what the grocery stores of the future might look like and where brands fit in.


High-income earners are driving private label growth

According to the latest Numerator figures, promotional activity for store brands has been growing since January.


The flavours that will drive future food innovation

WGSN identifies the trends that will be shaping new products by the end of 2023.