Shopper Marketing
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
P&G supports BrandSpark’s Shop for the Cure
The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.
Hershey creates condo-friendly Halloween
The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.
DavidsTea brews up partnership with Beau’s
From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.
Metro private label products get a redesign
The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.
Ontario gets Nude in October
The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.
Nom Noms World Food comes to Pusateri’s
The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.
Stella Artois gets immersive, again
The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.
Gen Z Canadians less keen on green than Americans
U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
Iron Vegan looks to pump up the plant-based category
How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.
Marvel x Miniso store rides superhero wave
Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.
Redpath launches new sugar collection
Taking cues from the salt category, the brand is looking to premiumize sugar with new and rebranded product lines.
Astro puts probiotics front-and-centre
The Parmalat brand promotes ingredients that aid digestion.
Unbun hopes to make dough with Mr. Sub
The keto, paleo, grain-free and gluten-free bread-maker joins forces with the national QSR.
