Social media

ExploreCanada

Instagram & Pinterest insider intel

Industry experts weigh in on how brands can best take advantage of the latest social media trends.

Copied from Media in Canada - Mentos_TSA_1

Mentos takes its roll to the streets

The candy co is asking Canadians to show their minty faces online, and creating OOH using a machine that generates images from almost 2,000 Mentos rolls.

O'Connor

Michael O’Connor Clarke has passed away

Known as a pioneer in Canada’s social media community, the Media Profile VP lost his battle with cancer on Sunday.

Lauren Richards_new

#Changethemodel

Lauren Richards on why social media isn’t TV ads’ saviour.

ILLUSTRATION

From consumers to fans: the new brand relationship

Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.

Pampers Canada

Pampers puts Canadian moms in Olympic spirit

Pampers is using patriotism to build excitement around its brand in Canada as the Summer Olympics approach.