Routine

Forget consumer loyalty. Create consumer routine

What makes us buy – and keeps us coming back?

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Designing for a Masterbrand: the new iÖGO

The Canadian yogurt brand’s redesigned portfolio was awarded Best of Show at the 2017 PAC Canadian Leadership Awards.

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Choosing the Right Data Scientists

Matching software skills to your technical culture is essential

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Adam Luck

How can Canadian car companies deliver on mobile expectations?

New research provides insight into what car shoppers are looking for.

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Analytics In The Brave New Customer Experience World

Mobile marketing technology offers opportunities to enhance the customer experience

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ArminHuska

We are all equal before a wave. But we can learn to surf it!

Mindshare’s Armin Huska on why mobile must be your main marketing priority.

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Great Expectations: How Retailers Can Keep Up With Canadians on Mobile

IPG Mediabrands’ Matt Ramella on how brands can avoid coming up short.

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Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.

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The key to content: don’t go it alone

When it comes to curating your social channels, co-creation is a powerful way to earn trust.

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2016-10-canadapost

Leading marketers tout virtues of Smartmail Marketing

Combining physicality, data and connectivity ‘lightning in a bottle,’ marketer says

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3

The biggest risk of all: being boring

Brands are exploring the power of storytelling, and so should you.

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2

Targeting millennials? Start with their devices

As mobile innovation explodes, the challenge for finserv will be to match or exceed expectations.

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Are you connecting with the millennial mindset?

How a new era of PR can revitalize your relationship with those who will shape your future.

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2016-10-canadapost

Neuro research confirms direct mail triggers consumer action

118% more attention, 29% higher brand recall than digital advertising, study finds.

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Susan Weaver and John Chan, managing directors of Pearl Strategy: "Our clients see us as a partner in their brand strategy and innovation planning process."

Pearl Strategy and Innovation Design: Converting insights into business growth

The research has been conducted and data collected but how do you translate it into winning strategies? A roster of CPG and retail brands are turning to a duo of veteran insight and innovation execs to spot new opportunities.

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