2015-03-pathtopurchase1

Path to Purchase: The new value equation

Brands and retailers are always exploring new ways to grow their share of basket.

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PepsiCo’s Pure Leaf natural brewed iced tea was introduced last year via tasting booths in high-traffic locations across the country.

Match Marketing Group: Spotting opps to influence shoppers

Finding opportunities for brands to understand and influence shoppers along that journey is where Match Marketing Group comes in.

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2015-02-bigdata3-cover

Intelligent data simplifies marketing

Consumer Intelligence Group enables DIY analytics

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The London Fire Department used Environics Analytics expertise to create a CMA Award-winning data-based marketing campaign.

Data, actionable insights

Environics Analytics’ big picture impact

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2015-02-bigdata1

Unlocking Big Data

Marketers have been dealing with large amounts of data for years, but now they have even more to wrestle with.

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2014-11-experientialsupplement1

Fuelling the content pipeline and building deep consumer connections

Experiential marketing is no longer simply a campaign add-on.

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Trojan "Rocked Hard" at WorldPride with consumers along the parade route with their “Rock Safe” messaging.

Diamond Integrated Marketing: Making strong connections through authentic experiences

Have some Pride: How the Toronto-based shop helped its clients reach the growing LGBT and family community through authentic experiential activations.

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LEFT: JUICE Mobile recently partnered with Twitter’s MoPub exchange to offer programmatic native 
app advertising through the MoPub Marketplace.  RIGHT: Nectar™, JUICE Mobile’s programmatic direct (aka automated guaranteed) platform for mobile.

JUICE reinvents mobile engagement

As the shift to mobile grows, JUICE Mobile taps emerging tech to provide the most innovative tools and opps brands need to win in this space.

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2014-11-mobilesupplement1

Are you ready for the mobile consumer?

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2014-06-agencies1

Creative Agencies: Sponsored Supplement

Brilliant ad creative… it isn’t a ‘nice to have’ – it’s a killer competitive edge

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Drixoral took advantage of digital billboard capabilities to display real-time, traffic-related messages linking road congestion with nasal congestion. An in-depth analysis of traffic patterns of Toronto, Vancouver and Montreal allowed Astral to pinpoint the most relevant locations for the messages.

The new OOH front: Dynamic, interactive and immediate

Beacons rolling out across Canada are the latest sign that out-of-home advertising is upping targetability and real-time relevance.

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2014-08-ooh-quebecor

The new OOH front: Quebecor Media Out of Home takes digital to the heart of the action

In the short time that Quebecor Media has been in the OOH business the company has embraced digital technology as a way to redefine urban transit shelters.

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