In Canada, men who have sex with men are banned from donating blood. Yet, every year, Health Canada is in desperate need of donations. Sid Lee showed Canadians that “Gay is Not a Blood Type” through an animated musical number starring campaign spokesperson, Gary the Gay Blood Cell, and invited surrogate donors to take up the cause and push for change.

The Agency A List: Sid Lee

Creating work that is shaping culture, one flag at a time

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To solidify the connection between Nando’s as a brand with roots in Southern Africa, Colony sent two of Nando’s biggest fans, etalk’s Liz Trinnear and rapper Kardinal Offishall, on an adventure their taste buds wouldn’t forget. Nando’s Canada hosted the two personalities overseas in Southern Africa to experience first-hand the rich brand history and the story of Nando’s PERi-PERi.

The Agency A List: The Colony Project

What the next evolution of PR looks like

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Meet the 2019 Agency A List

Find out how Canada’s top agencies are blending art and science to meet brand needs.

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The Agency A List: UM Canada

Investing in the power of culture

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The Agency A List: Zulu Alpha Kilo

A decade of momentum has the independent shop in full stride

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For financial brand KOHO, One Twenty Three West developed a full identity that included four card designs and custom card carriers. The unconventional identity has no set colours and can be changed daily, if needed.

The Agency A List: One Twenty Three West

Cultivating a hands-on creative culture

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It’s time to build messaging experiences

We have entered the age of conversation. And every business will need to join in.

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Messaging CA - Strategy homepage and newsletter thumbnail image-4.1.19

It’s time to say hello to messaging

We have entered the age of conversation. And every business will need to join in.

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Brita Canada and artist Asher Jay show the impact of single-use plastic

“Niagara Now” exhibit ushers in Earth Month and new Premium Filtering Water Bottle.

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Brita Canada and DentsuBos launch 4.5 hour skippable pre roll

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

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Strategy’s 2019 Top Shops

How Canada’s production partners are evolving to meet new brand demands

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Unified Content: An end-to-end solution model

The new Toronto studio hopes to offer a full end-to-end service for brands and agencies

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Tasked by UNION, the studio created an interactive LED installation and experience launching the all-new INFINITI QX50 that travelled across Canada with stops in Toronto, Vancouver and Montreal.

Array of Stars: New partnership takes flight

Toronto’s Array of Stars (AOS) and Quiver ended 2018 by entering a new union.

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King Ursa

King Ursa: Production house meets consultancy

Canadian brands, the king of the bears will see you now, and it has a new business model for your consideration.

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Zulubot: Creative production with strategic purpose

The studio takes advantage of its agency bench strength to create effective and efficient brand
content

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