Sporting+Recreational Pro
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Maybelline New York evolves product-focused marketing with WNBA collab
April 1, 2025 -
Positivity powers greatness in new Adidas campaign
March 24, 2025 -
Pizza 73’s temporary rebrand a nod to Edmonton Oilers goalie
March 18, 2025 -
PWHL stars join Bravado Designs’ team of brand ambassadors
March 12, 2025 -
Susan O’Brien named chief transformation officer in Canadian Tire revamp
March 7, 2025 -
The rise of women’s sports
February 27, 2025 -
Dove Men enlists Raptors mascot to explore whole-body deodorant trend
February 20, 2025 -
Tim Hortons manages to celebrate Canada’s game during Super Bowl LIX
February 11, 2025 -
RBC’s Shannon Cole on nurturing next-gen athletes and building brand equity
February 4, 2025 -
GoodLife Fitness spot spans all stages of life
January 30, 2025 -
Oreo champions hockey accessibility in major shopper program
January 23, 2025 -
Planet Fitness reintroduces gymgoers to a creature of habit
January 16, 2025 -
New Year’s resolutions 2025: Sport Chek and Mary Brown’s Chicken marketers call for more bravery
January 10, 2025 -
McDonald’s Canada teams up with Auston Matthews and Connor McDavid
January 7, 2025 -
PWHL launches first 360 campaign to create a deeper connection with fanbase
December 10, 2024 -
Tennis legend voices support of PWHL in new Scotiabank work
December 5, 2024 -
Royale unveils artwork made of hockey sticks ahead of PWHL season
November 29, 2024 -
How Sport Chek is enforcing its holiday message with a former NHLer
November 15, 2024 -
How Gatorade is collaborating with newly-minted PWHL player Sarah Fillier
November 6, 2024 -
Warrior Sports collaborates with all-stars in new global positioning
September 10, 2024 -
M&Ms teams up with the NFL to reach Canadians
September 9, 2024 -
Subway enlists all-star roster in TV campaign
September 5, 2024 -
Tim Hortons and Nutella spot stirs speculation
September 3, 2024 -
What keeps Tammy Brazier up at night?
September 3, 2024 -
Gatorade enlists sneaker designer to appeal to Gen Z
August 28, 2024 -
Sea-Doo asks, wouldn’t it be nice to find your water?
August 27, 2024 -
Vancouver Rise FC unveils branding in ‘landmark moment’
August 27, 2024 -
Golf Town plans record-breaking tee off
August 21, 2024 -
Making scents of the Mondelez and Incredible Group team-up
August 9, 2024 -
Sport Chek creative celebrates elite and everyday athletes
August 1, 2024 -
Invictus Games prepares for 2025 event with “I Am” campaign
July 30, 2024 -
Team Canada’s parents take centre stage in Molson campaign
July 26, 2024 -
Knix sponsors athletes who open up about their periods
July 25, 2024 -
Canadian Tire dreams of sports glory for female athletes ahead of Paris 2024
July 23, 2024 -
Windows outage opens door for Decathlon campaign
July 23, 2024 -
The Canadian Paralympic Committee’s latest work captures athletes’ passion, personality
July 19, 2024
