Sporting+Recreational Pro

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Golf Town tees up a new normal

Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.

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Harvey’s and Bauer ‘reach out’ in a very Canadian way

The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.

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Curling Canada gets fans to throw stones from home

Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.

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Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.

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Toronto Wolfpack’s play for attracting fans

From the C-Suite newsletter: The team has piqued fan interest by offering “a party with a rugby game in the background.”

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Curling Canada gets literally and figuratively close to fans

The sports organization moves from educating new fans to highlighting the most engaging part of watching the sport.

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Toronto Wolfpack selects LP/AD as AOR

The agency will lead marketing and help drive ticket sales as the team enters the top tier of the U.K. Rugby Football League.

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GoodLife Fitness picks FCB Canada for creative

The agency will lead a new campaign and a reimagining of the fitness chain’s brand, set to debut in December.

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View from the C-Suite: Caroline Losson laces up her skates

The CMO of CCM is working to bring emotion to the hockey equipment space.

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BMO repurposes Toronto FC’s field for youth teams

The bank brings its professional and community sponsorships together as part of its brand mission to “grow the good.”

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Canopy Growth acquires majority stake in BioSteel

The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.

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MLSE’s Shannon Hosford to receive ACA Gold Medal

The company’s CMO will be recognized at the Strategy Awards for her achievements over the last 19 years.

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NFL Canada picks Publicis

The agency will lead digital and experiential campaigns to celebrate the league’s 100th season with Canadian fans.

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BMO builds soccer nets out of old jerseys

The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.