Lottery & Gaming

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Up to the Minute: Balmoral grows OLG AOR remit

Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.

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How OLG celebrated the Lunar New Year

The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.

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Lotto 6/49 guarantees ‘O.M.G.’ moments

To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.

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Tech in Action: Alice & Smith hands the ARG keys to AI

Google AI mastered hundreds of human phobias, then took over the gameplay.

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Lotto Max introduces new ‘dream coach’

The Ontario Lottery and Gaming Corporation promotes its now twice-weekly draw by teaching them to ‘dream bigger.’

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Fallsview focuses on one-of-a-kind experiences

The Niagara Falls casino continues to take a humorous approach as competition in the industry grows.

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Loto-Quebec’s alternative to complex board games

To promote a simple scratch-ticket, Quebec’s lottery corp had Cossette invent a game that could take five years to finish.

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Ubisoft taps its competitive fanbase

Video gamers were invited to face off against pro football players in a campaign promoting the launch of The Division 2.

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Cossette picks up branding work with Kabam

The agency’s Vancouver office is leading a visual redesign and strategic repositioning for the game developer.

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Ubisoft picks Lg2 as primary agency

How the agency will be working with the company’s internal teams and engaging the video game industry.

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Nintendo picks Smak for experiential

The agency will work with the gaming company on a cross-country tour to promote the Switch console.

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Fallsview taps into the fear of missing out

The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.

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OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

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Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.