Lottery & Gaming


Proline shows the silver lining to a losing bet

OLG uses a message common to the lottery category in an effort to stand out from other betting options.


PointsBet wagers on being funny in a crowded category

The Australian sports bettor is working with Salt to make it stand out and connect with Canadians in an authentic way.


OLG hypes a bigger Lotto 6/49 in a new brand platform

“Find Your Possible” focuses more on financial freedom than material goods in an effort to drive play frequency and affinity among younger Ontarians.


RGC has a sobering message amid the online gambling hype

The non-profit apes the style of sports betting ads to remind Ontarians of their financial risk.


OLG immortalizes an all-Black 1930s baseball team

By bringing the Chatham Coloured All-Stars into a video game, the crown corp aims to further enrich Ontario and tell stories from its communities.


No Fixed Address wins AOR duties for Betway

The agency will handle both creative and PR for the online betting platform to help it build awareness in Ontario.


The Hive expands its AOR mandate with OLG

The agency will now handle all digital lottery and casino properties, in addition to continuing its work on Proline.

PlayNow_Platform_Still_5 shows people what they play for

B.C. Lottery Corporation takes a cue from other gaming marketing to forge a deeper connection with the province’s only legal gambling site.


TheScore gets back into ‘Bet Mode’

The sportsbook follows up its launch campaign by highlighting further features like its casino offering and media integration.


Loto-Quebec stages a casino spectacle

With “We’re All Play,” the crown corporation is looking to welcome people in person with larger-than-life experiences.


NorthStar is betting on a tongue-in-cheek approach

The made-in-Ontario sportsbook says its real-time analytics are a major differentiator among a sea of options.


OLG wants to democratize horse racing

The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.

Multi sports proud players collage on grand arena

Sports betting battle

A bill has passed and suddenly companies are rushing to build SportsBook brands in Canada’s new burgeoning (and highly-regulated) consumer market. Sound familiar? Think of single-event sports betting as the new cannabis.


TheScore brings character to its sports betting platform

Celebrities help players lock in their bets using the sports info the app is known for, something the company hopes sets it apart from the pack on April 4.


Diamond named AOR for TheScore’s betting platform

The agency has been tasked with getting TheScore Bet to break through in what is anticipated to be a competitive market.