Sustainability

Too Good to Go

Too Good to Go partners with Toronto retailers and restos to tackle food waste

The global app helps connect consumers with ‘surprise bags’ of discounted products.

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Corona is hiring a nature ambassador

The brewer is looking for someone to help it give back to nature in a time when domestic travel is high due to the pandemic.

Future-of-Food

The future of food is green

A Deloitte report finds that thinking of sustainability in terms of more than plastic waste is a concern for consumers and brands alike.

Xiye Bastida

View from the C-Suite: Levi’s wears a sustainable message on its sleeve

Within an unsustainable fashion industry, the denim brand builds on its quality positioning to encourage customers to wear clothing longer.

Frances Edmonds Headshot

View from the C-Suite: How HP is creating a marketplace for sustainability

Procurement is one of many levers the company is using to accelerate change, says its Canadian head of sustainable impact.

corona-sustainable2

Why Corona brought jarring environmental stats to life

The beer brand is backing up internal efforts to clean up shorelines with its largest marketing investment of the year.

sustainability

How has COVID-19 shaped consumers’ eco views?

IBM finds the crisis has had more sway than news coverage or weather disasters, and it could be reflected in brand choice.

tim-hortons

Tim Hortons brings its CSR under a unified platform

From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.

Harvey's

Brands ramp up efforts for Earth Day

How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.

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Hot trends to cool earth

Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.

Patrick-Chan

Finish turns a product feature into a sustainability message

By getting consumers to “skip the rinse,” the dishwashing brand aims to find an emotional connection to a low-engagement category.

Bulk-foods

A retailer’s role in the push for sustainable packaging

As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.

Fresh Prep

Fresh Prep invests in a zero-waste meal kit

The Vancouver company spent three years developing a packaging solution to address the category’s use of single-use plastics.

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P&G’s new platform rewards customers for doing good

From the C-Suite newsletter: Good Everyday strengthens the CPG’s social impact efforts by involving consumers.

Sarah Krauss

S’well begins offering sustainability-as-a-service

From the C-Suite newsletter: The brand works with the likes of P&G on product design and marketing to meet their green goals.