Tech

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Goldfish sees if you can keep your eyes on the prize

Using new Snapchat tech, the brand will give discounts to anyone that can stay focused on a cracker for nine seconds.

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Kinder is cracking the Canadian market with augmented reality eggs

Ferrero is extending the playability of its surprise toys through the Applaydu app.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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Major Tom is helping brands integrate crypto into Shopify

The digital shop is bringing alternative currency to clients’ online stores to ease the payment process and access new audiences.

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Best Buy broadens the definition of ‘teacher’ for back-to-school

To show the role its tech plays in enriching peoples’ lives, the retailer shows how everyone from parents to online content creators help people learn.

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Google spark talk about A.I. with Douglas Coupland

The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.

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Inabuggy brings VR shopping to St. Lawrence Market

The grocery delivery service is building on learnings from a pilot at high-end grocery banners.

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Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

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In Brief: FCB wins a Grand Clio

Plus, Klick adds to production leadership while Nielsen and Loop partner to bring more AI capabilities to retailers.

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Why the David Suzuki Foundation created an NFT

The non-profit is highlighting the emissions created by the buzzy digital tokens to reach a new audience: the tech sector.

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Deloitte acquires AI firm Groundswell

The consultancy’s second data acquisition this year adds end-to-end capabilities in machine learning and business analytics.

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The force of frictionless retail

From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.

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Echoworx makes your business its business

The company is trying to get executives to listen up by speaking to them (in encrypted code) about the ROI of cybersecurity.

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AV Communications launches multicultural marketing platform

Ethnihub is meant to address gaps in consumer research.

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Nearly half of Gen Z says its habits are less sustainable

An IBM report shows how the pandemic and tech developments have changed Canadians’ environmental outlooks.