Tech

Major-Tom-main

Major Tom is helping brands integrate crypto into Shopify

The digital shop is bringing alternative currency to clients’ online stores to ease the payment process and access new audiences.

BestBuy

Best Buy broadens the definition of ‘teacher’ for back-to-school

To show the role its tech plays in enriching peoples’ lives, the retailer shows how everyone from parents to online content creators help people learn.

slogans-1

Google spark talk about A.I. with Douglas Coupland

The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.

Inabuggy-main

Inabuggy brings VR shopping to St. Lawrence Market

The grocery delivery service is building on learnings from a pilot at high-end grocery banners.

BestBuy

Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

Project Understood

In Brief: FCB wins a Grand Clio

Plus, Klick adds to production leadership while Nielsen and Loop partner to bring more AI capabilities to retailers.

NFT

Why the David Suzuki Foundation created an NFT

The non-profit is highlighting the emissions created by the buzzy digital tokens to reach a new audience: the tech sector.

aibrain1

Deloitte acquires AI firm Groundswell

The consultancy’s second data acquisition this year adds end-to-end capabilities in machine learning and business analytics.

McGill-Couche-tard store

The force of frictionless retail

From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.

echoworx-main-image

Echoworx makes your business its business

The company is trying to get executives to listen up by speaking to them (in encrypted code) about the ROI of cybersecurity.

Joycelyn2

AV Communications launches multicultural marketing platform

Ethnihub is meant to address gaps in consumer research.

artificial-intel

Nearly half of Gen Z says its habits are less sustainable

An IBM report shows how the pandemic and tech developments have changed Canadians’ environmental outlooks.

Screen Shot 2020-10-15 at 10.38.36 AM

Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.

Screen Shot 2020-08-17 at 9.35.43 AM

Vessi tries on a new approach with AR

The DTC shoe brand, best known for its functional benefits, aims to help customers visualize wearing its first casual sneaker.

Rival_tech

Kimberly-Clark, Jagermeister explore mobile surveys

The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).