Tech

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Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.

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Vessi tries on a new approach with AR

The DTC shoe brand, best known for its functional benefits, aims to help customers visualize wearing its first casual sneaker.

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Kimberly-Clark, Jagermeister explore mobile surveys

The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).

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Livescale looks to scale up shoppable livestreams

A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.

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Cadillac Fairview unveils new national shopping app

Live by CF will help consumers navigate pre- and post-pandemic concerns, while giving retailers insight into their shopping habits.

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L’Oreal bring AR virtual trials to Amazon

The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.

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IBM ends facial recognition work over bias concerns

The company’s actions on racial equity include condemning tech that violates human rights or could be misused by police.

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New app predicts COVID-19 product shortages

Simporter’s Epidemic Demand Surge Protector is based on sentiment, demand and community transmission data.

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Tribeca Film Fest lets fans make their own AR movies

The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.

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CPG search tool SmartLabel expands into Canada

Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.

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View from the C-Suite: Ecobee moves beyond buzz

CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.

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Shelfgram facilitates in-store visits from home

The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.

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Seniors are embracing tech and online shopping

A Mintel survey suggests ways brands should communicate with older Canadians as needs change due to social distancing.

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Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

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Foodora demos delivery bots

From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.