Tech

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Stagwell unveils AR tech to open up the metaverse

ARound aims to help brands turn augmented reality from an individual to a communal experience.

Unstoppable

GoDaddy Canada leans in to being ‘Unstoppable’

The web hosting service is sticking with a platform that celebrates the real entrepreneurs who use it.

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Brands have one chance to make a first digital impression

Research from Cisco suggests that using more apps during the pandemic has also raised consumers’ expectations.

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Goldfish sees if you can keep your eyes on the prize

Using new Snapchat tech, the brand will give discounts to anyone that can stay focused on a cracker for nine seconds.

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Kinder is cracking the Canadian market with augmented reality eggs

Ferrero is extending the playability of its surprise toys through the Applaydu app.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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Major Tom is helping brands integrate crypto into Shopify

The digital shop is bringing alternative currency to clients’ online stores to ease the payment process and access new audiences.

BestBuy

Best Buy broadens the definition of ‘teacher’ for back-to-school

To show the role its tech plays in enriching peoples’ lives, the retailer shows how everyone from parents to online content creators help people learn.

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Google spark talk about A.I. with Douglas Coupland

The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.

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Inabuggy brings VR shopping to St. Lawrence Market

The grocery delivery service is building on learnings from a pilot at high-end grocery banners.

BestBuy

Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

Project Understood

In Brief: FCB wins a Grand Clio

Plus, Klick adds to production leadership while Nielsen and Loop partner to bring more AI capabilities to retailers.

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Why the David Suzuki Foundation created an NFT

The non-profit is highlighting the emissions created by the buzzy digital tokens to reach a new audience: the tech sector.

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Deloitte acquires AI firm Groundswell

The consultancy’s second data acquisition this year adds end-to-end capabilities in machine learning and business analytics.

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The force of frictionless retail

From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.