Tech
Not all tech can live up to the hype: column
Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.
JWT partners with Thunder on programmatic creative
Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.
Hootsuite bets big on boosting data
The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.
Children’s Miracle Network takes its ‘champions’ digital
How an automatic balloon machine has helped the organization broaden its storytelling.
SapientRazorfish stakes a claim in consultancy space
While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.
With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
Tech in Action: Levi’s smart jacket
The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.
Brita uses VR to show the impact of clean water
How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.
Brand Doctors: Beyond Samsung’s tricky launch
Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?
RBC launches transfers through Siri
Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.
Is machine-powered creativity possible?
StackAdapt’s co-founder says the answer depends on how willing you are to sort through some bad ideas.
Salesforce smartens up its AI capabilities with IBM
A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.
Ones to watch from the Canadian Startup Awards
The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.
HP taps former hacker in branded content play
New creative from Edelman uses a short documentary to raise awareness about cyber security.
NFB re-releases award-winning doc in VR
The NFB and Jam3′s Bear71 gets a second chance to make its message heard.
