Tech
RBC launches transfers through Siri
Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.
Is machine-powered creativity possible?
StackAdapt’s co-founder says the answer depends on how willing you are to sort through some bad ideas.
Salesforce smartens up its AI capabilities with IBM
A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.
Ones to watch from the Canadian Startup Awards
The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.
HP taps former hacker in branded content play
New creative from Edelman uses a short documentary to raise awareness about cyber security.
NFB re-releases award-winning doc in VR
The NFB and Jam3′s Bear71 gets a second chance to make its message heard.
The state of the connected car
Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.
Mastercard launches Qkr in Canada
With a few refinements, the order-ahead payment app is ready to compete in North America.
Tech in Action: A lecture from a bot
Watson-powered “AiMEN” has The Young Pope send context-relevant bible verses to sinners.
Embrace the shift away from stuff (column)
Mirum’s Mitch Joel tracks tech trends around streaming and subscriptions to prepare marketers for what’s next.
Drug Free Kids sends a well-timed personal message
A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.
Burning Questions: What is AI’s impact on engagement?
SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.
Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
How a Montreal fintech hub would benefit banks
A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.
Can an AI find your next influencer?
Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.
