Tech
Y&R launches new tech practice
Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.
Zulu Alpha Kilo gets its first U.S. client
The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.
Marriott redesigns app for deeper customer experience
Ease of use and personalized suggestions turn the hotel’s mobile experience into a “personal concierge.”
The best new bots
Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Prepping for AI
Where decision makers are directing their resources in anticipation of machine learning’s increased importance.
Mazda turns heads
An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.
Tech in Action: Data that drives you crazy
Virgin Trains prompts drivers to consider alternative transportation using real-time traffic data and image recognition.
Ones to watch at ResolveTO
From chatbots to machine learning, check out which startups stood out at the new event’s debut.
Searching for insights at the Waterfront
How a scavenger hunt app is giving the Toronto neighbourhood’s BIA the data to create a more robust experience.
A smarter way to personalize (column)
Salesforce’s new Canadian CMO Tricia Gellman on how AI fits into the high standards of modern consumers.
Embracing risk in innovation
Four industry experts offer insights on what’s actually worth pursuing and how to do so effectively.
Scotiabank Digital Factory throws a housewarming
The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.
John Corley named Xerox Canada president
The company vet will lead marketing, strategy and sales to help build the company’s reputation.
Big banks invest in AI development
RBC and Scotiabank have partnered with a new initiative to keep talent close to home.
