Tech

NFB re-releases award-winning doc in VR
The NFB and Jam3′s Bear71 gets a second chance to make its message heard.

The state of the connected car
Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

Mastercard launches Qkr in Canada
With a few refinements, the order-ahead payment app is ready to compete in North America.

Tech in Action: A lecture from a bot
Watson-powered “AiMEN” has The Young Pope send context-relevant bible verses to sinners.

Embrace the shift away from stuff (column)
Mirum’s Mitch Joel tracks tech trends around streaming and subscriptions to prepare marketers for what’s next.

Drug Free Kids sends a well-timed personal message
A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

Burning Questions: What is AI’s impact on engagement?
SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.

Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.

How a Montreal fintech hub would benefit banks
A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.

Can an AI find your next influencer?
Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.

Tech in Action: Walking the graveyard with Lincoln
The New York Times brings a scene from George Saunders’ debut novel to life with VR.

The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.

PayPal acquisition extends reach into bill payments
The digital payment giant acquires Vancouver-based Tio for $304 million.

Y&R launches new tech practice
Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.