Tech
Toys “R” Us Canada gamifies Geoffrey the Giraffe
From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”
The opportunities Myant is exploring in textile tech
From the Tech newsletter: With new AOR The Turn Lab, the company is preparing to show the impact it can have on different sectors and consumers.
National Bank, Desjardins invest into Mylo
The fintech app will develop new products with support from the banks, aligning with their own digital goals.
Tech in Action: Bumble stops unsolicited lewd photos with image recognition
The dating app launches another tool to create a safer online dating experience.
TD to add more AI capabilities to its app
The bank is testing new personalized, predictive tools to help clients be more confident in their financial decisions.
United Way uses AR to make poverty ‘unignorable’
From the Tech newsletter: A virtual building dwarfs the CN Tower to show the scale of homelessness in Toronto.
Sobeys puts eggs in Smart Cart basket
The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.
Lyft wants its ‘share’ of Vancouver market
The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.
How do consumers expect to interact with brands in 2030?
A survey shows consumers are ready to embrace more tech if brands balance using data well with using it responsibly.
The Bio Agency taps Toronto for expansion
The London digital transformation shop aims to develop solutions through a process built on speed and hard business metrics.
Shoppers Drug Mart and L’Oreal launch virtual try-on
From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.
KPMG enlists Stradigi AI on strategic partnership
From the Tech newsletter: The companies will use each others’ strengths to identify how to integrate AI into clients’ business.
Dentsu Aegis introduces advertising to tech-inclined students
The CODE is a program aiming to not just train young people for the digital economy, but present the industry as a career option.
The Next Big Thing in measurement
How legacy research companies are sparking a rebirth of audience measurement.
BMO invests in arts-focused AI lab at University of Toronto
From the Tech newsletter: The bank aims to educate employees and understand the human impact of technology.
