Tech
Tech in Action: Using AI to defy biases
To bring food insecurity closer to home, Feeding America turned 1,000 images into a photo of one person.
L’Oreal releases its UV-tracking wearable globally
A new sensor for La Roche-Posay adds a hardware component to the beauty giant’s brands-as-a-service strategy.
The big takeaways from Amazon’s hardware event
The company is extending the reach of Alexa and Ring, though new privacy features don’t address some major concerns.
Leo Burnett Toronto added to Samsung’s agency roster
The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.
View from the C-Suite: Samsung wants to be a cultural enabler
CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.
Canadian seniors want more tech in their lives
A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.
North extends reach with virtual try-on tool
The smart glasses company is looking to provide remote fittings to expand the market for its Focals smart glasses.
Tourisme Montreal launches an AI travel assistant
A conversational platform aims to guide visitors through the experiences available to them on a trip.
Lift & Co. launches a cannabis data platform
The review site is using its consumer data to give brands a one-stop source for insights.
Tech in Action: Coca-Cola creates harmony with AR
Scanning a can triggers an interactive story related to the brand’s positioning of bringing people together.
Consumer concerns about the risks of AI persist
A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.
Tech in Action: Bombay Sapphire combines art and science
The gin brand enlists a pair of robotic arms to help more people contribute to its creativity-focused positioning.
William Thomas Digital invests in tech leadership
As the CRM agency works to be a “bridge” between tech and strategy, Bob Sybydlo joins from FCB/Six to lead automation.
Slow and steady wins the digital transformation race
A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.
How do Canadians feel about healthtech?
A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.
