Travel & Tourism

Destination Canada

View from the C-Suite: Destination Canada asks travellers to spend locally

As the sector continues to reel from the pandemic, the industry group’s new campaign calls on Canadians to visit their own backyard.

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Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.

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How Air Canada changed course on its Fan Flights

The airline, looking to maintain its market presence, found travel-free surprises for its fan appreciation campaign.

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Accor helps you explore the real world again

With help from Neil Patrick Harris, the hospitality group is optimistic about tapping into a recent boom in vacation planning.

Expedia

Expedia repositions for an era of more meaningful travel

From the C-Suite newsletter: With travel intent on the mend, the company is investing heavily to show it can be a holistic partner.

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In Brief: Government takes equity stake in Air Canada

Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.

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In Brief: LG to exit smartphone market

Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.

Air Canada-Aeroplan announces first-of-its-kind partnership with

Aeroplan courts Starbucks Rewards customers

Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.

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Go RVing brings ‘Wildhood’ to a new generation

The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.

Rob Daintree, Featured

2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

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BHLA picks up U.S. work with Internova Travel

Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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Tourism Prince George merges wildlife with nightlife

A rebranding focuses on showing people in B.C. the kinds of urban activities that can complement outdoor adventures.

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Air Canada focuses on selflessness over being ‘home for the holidays’

On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.