Travel & Tourism

Indigenous Tourism

Indigenous tourism will be critical to recovery efforts

From the C-Suite newsletter: The fastest-growing tourism sector was hit hard by the pandemic. Here’s how it plans to climb back.

Indigenous Tourism

Canada’s Indigenous tourism agency ramps up marketing

The Indigenous Tourism Association of Canada is looking to get back some of the momentum it was experiencing prior to the pandemic.

WESTJET- an Alberta Partnership-WestJet- Safety above all

WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.

Chris Mahoney

View from the C-Suite: Go RVing keeps ‘Wildhood’ alive

President Chris Mahony on how the association is helping Canadians explore the great outdoors during lockdown.

Destination Canada

Destination Canada looks to help restart the tourism industry

The national tourism board is shifting its focus to the domestic market and ‘taking a back seat’ to support smaller partners.

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Air Canada gets ready for takeoff

The airline “flies the flag” in a new spot, part of communications efforts focused on attracting customers wary of travel.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

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Destination BC wants tourists to dream of visiting later

The province’s tourism board creates a spot that’s a mix of travel inspiration and public service announcement.

SARS2

The lessons SARS offers on how to rebound from a crisis

Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.

Travel-airport

How airlines can navigate COVID-19 turbulence

From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’

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Brand building in unprecedented times

With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

Monos

The Disruptors: Vancouver’s Monos takes on Away

The luggage brand, which expects to make $5 million in sales this year, is leveraging Away’s awareness and promoting its quality.

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Tourisme Montreal renews assignment with Lg2

Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.

metrolinx

Metrolinx likens ongoing work to an ‘awkward phase’

The transit operator acknowledges the frustrations its projects have caused, but shows them as a step towards progress.