Trends

WGSN consumer

The future consumer: what will they be like in 2024?

WGSN predicts four unique segments, detailing what’s important to each and how to engage with them.

Amazon-shopping

Who buys from Amazon’s subscription service?

People are more likely to use Subscribe & Save for pet purchases before health and wellness or bathroom products.

Accenture-Businesses Must Rethink Growth Strategies as People Ex

Brands need to acknowledge the shift to values-based consumption

Accenture finds the agency consumers have is creating a wave of relationship change.

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Brands have one chance to make a first digital impression

Research from Cisco suggests that using more apps during the pandemic has also raised consumers’ expectations.

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Trends to Watch: Urban concepts, brand pairings and freelance collectives

Three trends that are heating up in the retail, brand and agency worlds.

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The Big Quit

How marketers and advertisers are combatting turnover by reimagining the future of work.

Birks Group Inc--Birks Officially Launches Bloor Street Flagship

Where Birks and Mejuri have felt the impacts of COVID-19

The jewellery retailers remain focused on their in-store experiences, even as the pandemic has made physical contact more difficult.

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Who is the post-pandemic consumer?

COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?

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Preparing for forever beta

From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.

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Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

Game of Thrones

Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

Vegan Delights - Family

Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.