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StrategyJan2008

Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.

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Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.

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Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.

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Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.

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Throwback Thursday: strategy in 2003

For strategy’s 25th anniversary, we look back to ’03 when marketers prepped for war and PVRs confirmed industry fears.

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Throwback Thursday: strategy in 2002

For our 25th anniversary, we’re travelling through time. In ’02, healthy food was all the rage and Grip Limited was born.

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

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Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

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Throwback Thursday: strategy in 1999

For our 25th anniversary, we’re travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

Throwback Thursday: strategy in 1997

For our 25th anniversary, we’re travelling through time. In ’97, advertisers fought for tobacco cos and Cossette Media was born.