Broken Heart Love Affair
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#11Award-Winning Clients 2025
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The Work
Humber tackles Canada’s productivity crisis with ‘rallying cry’
‘Made with 0% American cheese’: Cheestrings rides ‘buy Canadian’ wave
The ROM’s latest epic film tells the story of an earth odyssey
Why Black Diamond is giving fresh cheese to food banks in Canada
In the News
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BOY 24: The ROM, where past meets future
This Brand of the Year story was originally published in the Fall issue of Strategy Magazine. Check out the winners ...
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BOY 24: Kruger bares its heart, boosts market share
This Brand of the Year story was originally published in the Fall issue of Strategy Magazine. Check out the winners ...
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Agency Wins: VML starts new chapter with Toronto Public Library Foundation
Scarborough Civic Centre Toronto Public Library branch VML Canada starts a new chapter with TPLF VML Canada has been tapped by the ...
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What’s behind Rethink, Courage and BHLA’s AOY success?
For the next few days, we will be rolling out profiles of this year’s Agency of the Year winners. Check ...
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AOY 24: Broken Heart Love Affair on the art of film
This article was originally published in the Fall issue of Strategy Magazine By Brennan Doherty AGENCY | BRONZE Everything is bright and sunny ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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Agency News: BHLA gets a new look, Rose and BICOM add clients
Broken Heart Love Affair rolls out new look Broken Heart Love Affair unveiled its new visual identity ahead of its five ...
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Agency Moves: BHLA names new national EVP and managing director
Plus, Leo Burnett has named a creative director.
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FCB, Leo Burnett, Dentsu and BHLA win Best of Show at 2024 Marketing Awards
Rethink also picked up the most Gold awards of the night across categories.
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Agency Wins: Broken Heart Love Affair named AOR for World Vision Canada
Plus, Citizen Relations makes PR partnership with Nestle Canada official.
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Mastering the dance between human ingenuity and tech evolution
How some of this year's top advertising professionals are supercharging their creative process.
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Black Diamond intercepts parents resuming back-to-school routines
The brand's shopper marketing tactics include activating on Walmart's retail network.
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BHLA crowned Burger King’s AOR
The agency will be responsible for elevating creative and integrating the QSR's entire brand experience.
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Candybox names a new executive creative director
Also, BHLA adds a creative director.
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BHLA hires Michael Morelli and Marty Hoefkes as CDs
The creative duo join from FCB and will now work on clients including World Vision, the ROM and Lactalis.
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Lifelong Crush hires new lead for client business
Lindsay Day is the latest addition to the agency's growing leadership team.
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Performance Art, BHLA, NFA and Citizen Relations win Best of Show at 101st Marketing Awards
Rethink won the most Gold, while BBDO and Edelman were also recognized with M for Mpact awards.
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Why Pirate Sound is flying a new flag
The audio production house rebranded to reconnect with its roots and promote the diverse array of mediums it operates within.
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Lifelong Crush hires Christina Yu and Derek Blais as first CCOs
Acquiring Yu's creative practice also brings clients Kelseys, Truss and Lee Valley Tools to the agency.
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BBDO, Rethink and Performance Art lead Canadian Gold Pencil class
Angry Butterfly, FCB Toronto, BHLA and Klick Health round out The One Show's top Canadian prize winners.
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Princess Margaret Cancer Foundation picks BHLA
The cancer care centre has selected an agency known for "transformative work" to develop a new platform as its AOR.
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2023 AToMiC trends: Connecting IRL
OOH achieved a whole new level of engagement post-pandemic.
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Broken Heart Love Affair continues ‘talent hoarding’
New VPs from Rethink and Zulu are part of the agency's latest hiring and promotion surge.
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Green Shield names Broken Heart Love Affair as AOR
The hybrid payer-provider has tapped the agency to communicate its intricacies to the Canadian market.
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Pomp and Circumstance named PR AOR for Air Miles
The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.
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2022 Small Agency AOY Gold: All-star, strategic-led talent keeps Broken Heart Love Affair punching above its weight
BHLA might be a young agency, but most of the talent arrived at the door with decades of experience.
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How brands can turn cultural moments into meaning
Want to make a social impact but worried about cancel culture? Our experts tell you how.
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BHLA hires Tyler Robson as EVP and managing director
The veteran leader will work to further strengthen client relationships and develop talent in a key operational role.
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BHLA named Dairy Farmers of Ontario’s AOR
The organization representing more than 3,000 dairy farmers has tapped the agency to help it connect with modern consumers.
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How marketing is changing the way companies hire
Brands like Lowe's, McDonald's and Staples are using creative promotional tactics to recruit in today's tight labour market.
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Brand collabs: How much is too much?
From the C-Suite newsletter: Is the tactic still "cool" now that mainstream brands are flocking to the trend?
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Broken Heart Love Affair adds to creative, client and production teams
Two CCOs and a creative director of design are among 11 recent hires at the agency.
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Marrying sales and sustainability
Several brands are showing that environmental goals and business growth doesn't have to be a one-or-the-other choice.
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The ROM’s new work is a stark departure from typical museum marketing
The institution's campaign from BHLA positions itself around not only having all the answers.
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BHLA helps Miami Ad School launch first scholarship
The Miles Philip Hammond Scholarship will cover a full two year program for two students who have faced hardships.
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Most-read of 2021: Brands
The restructurings, executive appointments and new agency assignments that got the industry's attention this year.
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The Big Quit
How marketers and advertisers are combatting turnover by reimagining the future of work.
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2021 Small AOY Silver: For the love of BHLA
The new(ish) shop's mission is to build creative brand platforms that stand the test of time.
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BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
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BHLA named AOR for Go RVing Canada
Two of the agency's co-founders reunite with a former client to help navigate the post-pandemic landscape.
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Broken Heart Love Affair hires new VP and DEI lead
In addition to working with other client success leaders, Ravi Singh will lead diversity efforts at the growing agency.
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Broken Heart Love Affair adds creative depth
The agency has hired a duo behind FCB's recent CDSS and BMO work, the beginning of an upcoming growth spurt.
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In Brief: Canadian agencies earn global recognition
Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.
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Cannes 2021: Cossette leads Canadian agencies in Film
Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.
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Broken Heart Love Affair hires VP of strategy
Kristy Pleckaitis is the agency's first major hire of 2021, an important one it took its time with.
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Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
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Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
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Back page: Witchcraft & the occult
The consumer trend to watch in 2021, according Toronto's Broken Heart Love Affair
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View from the C-Suite: Lori Davison on building the ROM’s POV
As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.
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Royal Ontario Museum picks BHLA as masterbrand AOR
In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.
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2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger's CMO turned CPG tropes on their head.
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BHLA picks up U.S. work with Internova Travel
Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.
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Most-read of 2020: Agencies
The most popular stories out of Canada's shops included big assignments, major launches, pandemic survival strategies and racism in the industry.
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Broken Heart Love Affair makes its first creative hires
Former Cossette CDs Jordan Hamer and Spencer Dingle joins what the agency calls a creative and strategic "super team."
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Lifelong Crush names its managing director
Caroline Kilgour will lead operations and pursue growth for Broken Heart Love Affair's recently launched subsidiary.
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Broken Heart Love Affair launches a new agency
Lifelong Crush aims to elevate engagement along the customer journey, complementing its parent agency's high-level brand work.
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Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
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Five industry veterans launch Broken Heart Love Affair
Jay Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond are partners in a new agency focused on creativity and speed.
