Citizen Relations
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#8The Work
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In the News
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Agency Wins: Bob’s Your Uncle, Pomp & Circumstance land new clients
Bob’s Your Uncle expands its brand family Toronto-based independent agency Bob’s Your Uncle has added Sandbagger Holdings Canada to its client ...
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Agency Wins: Heineken chooses WPP as its global shopper and commerce partner
Heineken selects WPP as its global shopper marketing and commerce partner WPP has been selected by Heineken as the brewer’s global ...
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Agency Wins: Citizen Relations, Signifly and Rose bring in new business
Citizen Relations brews up new PR AOR deal Citizen Relations has been appointed Nespresso Canada’s new PR agency of record following ...
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2025 Marketing Awards: Public Service jury revealed
Another jury has been revealed for this year’s Marketing Awards, with the participants in the Public Service jury announced on ...
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Brands should provide “third places” to help Canadians feel connected: report
Loneliness and social disconnect is affecting Canadians more than their counterparts in the U.S., the U.K. and Germany, according to PR ...
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AOY 24: Citizen Relations on building a better PR agency
PR | SILVER This story was originally published in the Fall issue of Strategy Magazine By Will Novosedlik From dotting the streets of ...
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How Coors Light is toasting a Raptors partnership milestone
Coors Light is looking to get a bounce by celebrating Raptors history through an LTO, part of a broader sports-focused ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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Industry News: Ex Gut Toronto and NFA CSO relaunches consultancy
Former Gut and No Fixed Address exec brings back consultancy Ex-Gut Toronto and NFA chief strategy officer, Dino Demopoulos (pictured above), ...
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Agency News: DonerNorth names new GM
Plus, Citizen Relations promotes managing director in Toronto office.
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Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
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Agency Wins: Broken Heart Love Affair named AOR for World Vision Canada
Plus, Citizen Relations makes PR partnership with Nestle Canada official.
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Rethink, FCB, Dentsu pick up multiple Golds in 2024 Clio Awards
Canadian agencies won 15 Golds in this year's awards.
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Why KitKat brought back its Ramadan bar and broadened its availability
The CPG created a DTC engagement platform to drive brand affinity beyond this offering.
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Citizen Relations adds two key executive roles
New ECD Mark Mason joins from Grey, along with Vanessa Birze from Ogilvy.
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Latest Molson Drop celebrates NHL All-Star Weekend
The beer brand is leveraging this year's event in Toronto to connect with hockey fans in person.
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Coors Light Chill Train on track to reach the Super Bowl
The train is journeying through Canadian cities on its way to Las Vegas for the big game.
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In Brief: Camp Jefferson wins Medcan AOR
Plus, Mandy English-Parry assumes full ownership of TDG Marketing.
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MOY 23: Jess Spaulding roots PepsiCo brands in culture
The CMO has infused emotion and purpose into the CPG's flagship brands.
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Coors Light and the Toronto Raptors inspire chill this season
A limited-edition drop designed by Mr. Saturday takes fans from work to the game.
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Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
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2023 PR AOY Gold: Citizen Relations digs its heels into digital
Most of the industry is tracking data in one way or another, but the proprietary tech that this agency is investing in has a more curatorial lens.
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Pascal Siakam gets all dressed in Ruffles gear
PepsicCo Foods' 'Cut Different' is an LTO team up with the Toronto Raptor star.
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In Brief: SAAQ veteran Patrice Letendre retires
Also, Uber names new North American brand media lead.
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Are marketers embracing AI?
Experimentation is happening at the mid-level, often without a clear strategic mandate.
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Coors Light gets young people to dream of ‘temporary retirement’
The brand is putting a big push behind a contest that taps into shifting attitudes towards saving and leisure.
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Cannes Lions 2023: Canada gets four Sustainable Development Goal Lions noms
Taxi, Cossette, Performance Art and Citizen Relations land on the final shortlist for 2023.
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Cannes Lions 2023: And the first Golds go to Rethink, BBDO and Ogilvy
There were over half a dozen Lions in the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio categories on Monday.
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Performance Art, BHLA, NFA and Citizen Relations win Best of Show at 101st Marketing Awards
Rethink won the most Gold, while BBDO and Edelman were also recognized with M for Mpact awards.
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Performance Art wins Grand Prix at 2023 SIA Awards
Rethink also walked away with 16 Golds wins at the awards recognizing the best shopper and activation work.
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Eight Canadian nominees shortlisted for Campaign’s Global Agency of the Year
This year's contenders span creative, media, PR, DEI and individual categories.
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In Brief: Citizen expands its digital offerings
Plus, Arrivals+Departures named Earth Rated's AOR and Creative Guild adds staff in response to Arby's wins.
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Citizen Relations makes leadership appointments alongside a rebrand
The agency believes living its values will help it achieve a projected 20% growth this year.
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Arizona Hard is driving trial with bikes and seeding kits
After last year's success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.
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Brett Marchand details the next steps for Plus Company
The company's CEO explains how recent acquisitions and additions to its board fit into its approach for U.S. expansion.
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PC Insiders Report turns up the variety for summer
Loblaw is also giving the magazine a bigger in-store presence and integrating plant-based products into its wider assortment.
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Citizen names Nick Cowling CEO to lead global growth
The exec explains his new role, which will see him shift focus toward aggressive international growth and M&A.
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Lay’s is bringing joy to Chinese Canadian shoppers
The PepsiCo snack brand has a pair of new, permanent SKUs meant to remind consumers of the look and taste of chips from China.
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2021 Agency Holiday Cards: Part Three
Greetings from Citizen Relations, Trigger, Skylar and Publicis feature ugly sweaters, Christmas content and movie ideas.
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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its "biggest program ever" for the magazine's return to print, including a nostalgic campaign and in-store holograms.
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2021 PR AOY Bronze: Citizen Relations has purpose
Rarely seen in the PR world, the agency is spearheading ESG tasks and helping businesses become better corporate citizens.
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Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
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Citizen Relations opens social impact consultancy
Led by Shilpa Tiwari, the practice aims to make sure the "purpose" stops getting lost in "purpose marketing."
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The A-List: Citizen Relations
Making every conversation count
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Citizen Relations appoints first CCO
Josh Budd will join the agency's leadership team with aims of driving more creativity across the Citizen network.
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The next steps for BlueFocus’ international agencies
CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.
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Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
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Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer's broader personal care selection to meet the needs of more consumers.
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Up to the Minute: AdFarm names new ECD
Plus, Agnostic named AOR for Asus and Citizen grows its team and client roster.
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Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
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Vision7 owner Blue Focus to spin off global agencies
A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.
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Citizen adds to its creative and strategy teams
The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.
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M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn't use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
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Nick Cowling takes on new role with Citizen Relations
Returning to manage the agency within Canada, Cowling will also help lead innovation globally.
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Up to the Minute: Wasserman names ACD
Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.
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Citizen makes several senior appointments
New VPs and its first Canadian creative director are among the staff changes at the PR agency this year.
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Tim Hortons takes coffee-centred approach under new CMO
Burger King's former global CMO Axel Schwan discusses the new campaign and its focus on the brand's coffee-making process.
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Citizen partners with Provident Communications
The deal deepens the agency's capabilities in corporate PR, B2B media relations and crisis management.
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Citizen Relations wins Netflix, GoRVing
The year starts off strong for the PR agency with two big account wins.
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2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
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PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.
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Agency of the Year 2017: Insights from the podium
A deeper look at how Lg2, No Fixed Address, Mindshare and Citizen Relations scored Bronze at this year's awards.
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PRAOY Bronze: Citizen Relations plots its future path
The agency is releasing two measurement tools, while also focusing on diversification and globalization.
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Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
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The Colony Project adds three
New faces from Narrative, Weber Shandwick and North Strategic join the startup shop.
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Citoyen Optimum names new general manager
Katia Robillard will lead the PR agency's offices in Montreal and Quebec City.
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Citizen Relations gets a new CEO
The Vision7 shop taps new leadership as it continues an aggressive expansion plan.
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Crispy Minis breaks up the day
Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.
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Citizen Relations makes leadership changes
The agency has named a new GM in Toronto, along with making a North American promotion.
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Citizen Relations doubles down on experiential
The shop acquires Black Chalk Marketing, growing its North American experiential business.
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PRAOY Silver: Citizen’s own-the-newsfeed M.O.
The agency changed its strategy to focus on analytics and hone in on target audiences.
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Up to the Minute: Senior hires at Citizen Relations
Plus: Account wins in the PR world and more news you may have missed.
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Introducing the PR Agency of the Year shortlist
These are the finalists for strategy's PRAOY award, to be handed out at a Nov. 8 gala in Toronto.
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Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
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Citizen names two new Toronto leads
Sabrina Kandasamy and Mark Carpenter take charge, marking the shop's transition toward more strategy-forward thinking.
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The Colony Project expands to Quebec
The Citizen Relations sister shop heads to Quebec to support its client base there.
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Citizen Relations names new North American leader
Nick Cowling adds duties in the U.S. to his Canadian president role to encourage collaboration between offices.
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Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.
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Narrative gets a new VP
Former Citizen Relations vice-president Sherry Boisvert joins the PR shop.
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PC Organics brings babies to the table
A new infant-friendly program aims to let parents enjoy trendy dining with their kids in tow.
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Up to the Minute: Citizen grows in Vancouver
Plus: Dentsu wins Quebec Poultry Farmers account, the final One Show finalists and more news you missed.
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Cannes Contenders 2016: Peerless promo work
From a sky-high beer stunt to kid-friendly business cards, here are five more campaigns that could stand out in June.
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Molson launches historic product line
The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.
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Citizen Relations opens The Colony Project
Amanda Shuchat will lead the new PR agency, which will focus on helping clients reach audiences outside their usual targets.
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What’s next for Molson’s rooftop rink?
The beer brand opens the rink up to the public, and prepares to launch a new "#AnythingForHockey" TV spot.
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Leo Burnett repeats as Agency of the Year
DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.
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PR AOY Silver: Citizen Relations’ adaptation
The agency dives deeper into data, and changes with the times as the definition of PR evolves.
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Up to the Minute: New leadership at Citizen Relations
Plus: talent and clients added at Red, and more news you might have missed.
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Up to the Minute: Red Lion’s roaring new hires
Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.
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Vision7 restructures
Four operating divisions and new additions to the management team chart the course for international growth.
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Citizen Relations gets insightful
The PR agency has promoted three staffers to lead its new team focused on strategy and analytics.
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Vision7 launches new Quebec agency
K72 is the first Quebec-focused shop in the holding co's EDC network.
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The impact of FOMO
A new survey says "fear of missing out" is having a major influence on purchase decisions.
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Weekend reading: Incubation nation
Read up on three organizations that are taking the incubator model in new directions.
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Don’t know your bra size? There’s an app for that
E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.
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Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.
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Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking - literally - to help them overcome the fear that they can't recreate a meal themselves.
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Vision7 owners open possibility to sell North American assets
Mill Road Capital is exploring "strategic alternatives" for the company, which owns Cossette and Dare.
