2025 Creative Report Card

This year's Creative Report Card goes beyond tracking trophies. It’s also about getting to the truth of what motivates and matters most to the individuals behind the lists.

In our editorial coverage of the annual report, strategy has looked to humanize the rankings by spotlighting the Top 5 individuals within each advertising discipline. We're exploring their award-winning work, but also their creative thinking and vision for the future, in bite-sized column features in StrategyDaily.

At the heart of the CRC is the top-ranked agency Rethink, whose collaborative synergy with Kraft Heinz helped land the marketer in the #1 Brand spot. The shop's impressive sweep of the CRC (a feat only achieved once before in 2022) includes #1 rankings for CCO Aaron Starkman, Planner Sean McDonald, CD Xavier Blais, AD Zachary Bautista, CW Geoff Baillie and Designer Mustaali Raj (who is freelance but worked on many of Rethink's awarded campaigns).

As always, we crunched numbers from a range of regional, national and international award shows to determine the kings and queens of the CRC. You can access the full lists for creatives and companies using the links in the menu to the right. And if you want to dig a little deeper, click on the names in each list to access more information, previous year's rankings as well as news articles on some of the work that came out of Canada over the past year.

We did our utmost to populate the site with images and information for each company and individual, unfortunately we were unable to plug in data for everyone. If you would like to change/add your headshot or request location information, please email strategy's content director and editor Jennifer Horn to update your profile.