2022 Creative Report Card

CRC 2022

They did it again (after doing it again): Rethink has landed at the top of the Creative Report Card. However, this time, unlike in 2021 and 2020, the shop’s creative crew was crowned the #1 CCO, CD, AD, CW, Designer and Planner. That’s every, single, list. Either the agency is getting exceptionally good at entering awards, or its methods for nurturing and motivating young creatives – half of the #1 CRC-ers have less than five years’ experience – really do work.

As you can see, this year we introduced a Chief Creative Officer list, separating the top (sometimes national) creative honchos from the on-the-ground Creative Directors. Other than that, the CRC methodology remains the same: It tracks and tallies the awards taken home by agencies, brands, creatives and strategists to help the marketing community know who’s on top of their game. We select a range of international, national and regional award shows that incorporate a variety of media, and we assign every award a point value, weighted to recognize that global shows are bound to be tougher to win than local programs.

You can access the full lists for creatives and companies using the links in the menu to the right. And if you want to dig a little deeper, click on the names in each list to access more information, previous year's rankings as well as news articles on some of the work that came out of Canada over the past year.

* We did our utmost to populate the site with images and information for each company and individual, unfortunately we were unable to plug in data for everyone. If you would like to change/add your headshot or location information, please email Jennifer Horn at jhorn@brunico.com to update your profile.

Update: Some of the individuals and companies previously listed in the Top 10 have changed due to corrections made to the lists. Strategy had previously only counted the 2021 Cannes Lions wins, and not the 2020 Lions (which were included in the 2021 Cannes Lions festival following a pause of the program in 2020 due to the pandemic), which altered the lists. Strategy regrets the error.


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