In the News
Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
Accenture launches sales and marketing hub in Niagara
The consultancy's new "intelligent operations centre" is focused on helping clients de-silo customer-facing departments.
‘Walking barcodes’ and near-invisible payments: the world in 2020
A Fjord trends report examines the forces shaping the first year of the decade.
One-third of holiday spending will go to green products
New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.
What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
A marketer’s balancing act: privacy vs. personalization
Why and how brands can create targeted experiences while maintaining ethics and consumer trust.
How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
Bankers bullish on technology… for the most part
An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.
Clients are wary of open banking: survey
Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.
Are you ready for the future of innovation?
An Accenture report points to which technologies will be most vital to a company's success and how it reaches consumers.
What makes a ‘pioneering CMO’?
New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.
Consumers want value from banks in exchange for data
An Accenture report outlines four personas and how willing they are to give up their data.
Accenture names new managing director
Piyush Bhatnagar will lead the consultancy's operations in Toronto, including its widening service offering for marketing clients.
‘Purpose’ crucial to how consumers view companies
A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.