In the News
Banks’ digital pivots have eroded consumer trust
In moving to meet digital banking needs, some organizations have failed to maintain a "human touch," finds Accenture.
Holiday trends are pointing to a bigger retail revolution
Accenture's Gregor Barry dives into the firm's annual survey to see what trends will have an impact into the new year.
Local shopping habits will be a major post-pandemic force
Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.
Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands' lost bar business, but are more in line with consumer concerns.
Leaders overestimate how welcoming their firms are to LGBTQ+ employees
While there are signs of progress, Accenture finds many hurdles to inclusion remain.
Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
Accenture launches sales and marketing hub in Niagara
The consultancy's new "intelligent operations centre" is focused on helping clients de-silo customer-facing departments.
‘Walking barcodes’ and near-invisible payments: the world in 2020
A Fjord trends report examines the forces shaping the first year of the decade.
One-third of holiday spending will go to green products
New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.
What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
A marketer’s balancing act: privacy vs. personalization
Why and how brands can create targeted experiences while maintaining ethics and consumer trust.
How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
Bankers bullish on technology… for the most part
An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.
Clients are wary of open banking: survey
Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.