Accenture
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--Marketers 2020
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In the News
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Banks’ digital pivots have eroded consumer trust
In moving to meet digital banking needs, some organizations have failed to maintain a "human touch," finds Accenture.
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Holiday trends are pointing to a bigger retail revolution
Accenture's Gregor Barry dives into the firm's annual survey to see what trends will have an impact into the new year.
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Local shopping habits will be a major post-pandemic force
Research from Accenture also shows budget and mid-range costs preferences will be sticking around as well.
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Canadians’ aversion to bars will outlast the pandemic
Virtual experiences may not offset alcohol brands' lost bar business, but are more in line with consumer concerns.
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Leaders overestimate how welcoming their firms are to LGBTQ+ employees
While there are signs of progress, Accenture finds many hurdles to inclusion remain.
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Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
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Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
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Accenture launches sales and marketing hub in Niagara
The consultancy's new "intelligent operations centre" is focused on helping clients de-silo customer-facing departments.
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‘Walking barcodes’ and near-invisible payments: the world in 2020
A Fjord trends report examines the forces shaping the first year of the decade.
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One-third of holiday spending will go to green products
New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.
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What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
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A marketer’s balancing act: privacy vs. personalization
Why and how brands can create targeted experiences while maintaining ethics and consumer trust.
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How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
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Bankers bullish on technology… for the most part
An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.
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Clients are wary of open banking: survey
Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.
