Oka wants to make fine cheese accessible
Iogo gives children control of its advertising
Natrel aims to offer a ‘touch more’
A day in the life of an Olympic dairy cow
In the News
Lactalis buys Agropur’s Canadian yogurt business
The deal will add the Iogo and Olympic brands to a portfolio that has been deemed an area of growth for the company.
Agropur consolidates marketing leadership under new VP
Jerome Dujoux moves into the top marketing role after 20 years at beauty giant Coty.
Natrel brings mochi ice cream to the masses
The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.
Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
Agropur launches dairy accelerator
The brand is using the lab to innovate around its products, as well as the way people consume dairy.
Up to the Minute: Matt Chong named president of AMA Toronto
Plus, Adviso adds twelve new hires and Nata PR wins business from Agropur.
As the dairy co-op celebrates 80 years, it's focusing on marketing to drive its expanding portfolio.
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
Agropur strikes a deal to become Ultima’s sole owner
The dairy cooperative aims to scoop up the parent to Olympic and Iogo yogurt.
Oka ventures further into snacking
The cheese brand adds to its individual portion pack options ahead of back-to-school.
Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year's roster of celebratory campaigns.
Oka takes its versatility message national
The cheese brand launches its first campaign focused on boosting its entire portfolio.
The benefits of masterbranding
Agropur's Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Up to the Minute: National adds two partners
Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.