Air Miles
Company Info
Brands
Ranking 2022
2021 Rank
--Parent Company:
LoyaltyOne
The Work
Strategy’s 2021 Nice List: Part Two
Air Miles takes off with a revamped brand identity
Air Miles gets close with Tessa Virtue
Aeroplan targets members’ FOMO
In the News
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Air Miles gets new CTO as it continues its transformation
From the C-Suite newsletter: Tech vet Rick Neuman will help the marketing team make better use of its data.
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LCBO signs on to Aeroplan
The liquor retailer has partnered with Air Canada's loyalty program after withdrawing from Air Miles in March.
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In Brief: Canadian agencies earn global recognition
Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.
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Unilever dances to a different tune in Quebec
Unilever promotes shampoos with EDM, local influencers and Jean Coutu.
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How Air Miles plans to win loyalty
The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.
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Air Miles augments its campus tours
The brand adds an AR element to its promotion with post-secondary students this year.
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What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
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Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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Check it out: When Secret Santa goes wrong
Air Miles helps out those less intuitive gift-givers.
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Air Miles and Uber begin national partnership
The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.
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Air Miles expands its charitable redemption
A new platform allows members to exchange miles for donations to more than 86,000 organizations.
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Air Miles finds its muse
By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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Up to the Minute: MacLaren’s new CD
Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.
