Amazon
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In the News
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The first rule of DEI: Don’t talk about DEI
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The first rule of ...
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Amazon fires latest shot in budget grocery wars
The retailer has launched Amazon Saver, a collection of 3,000 products, almost all priced at under $5.
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CMDC and ACA raise concerns about Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost could be passed on to media agencies and advertisers.
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Agency Wins: Woot names Zulu its AOR
Plus, Nobu Hotel and Oakberry name AORs.
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Future proofing your audience-building strategies
Amazon is boosting first-party signals with the power of data and modelling.
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What brands can learn from Amazon Prime Day trends
According to the report, smart home was the most popular category shoppers coveted.
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Back-to-school shopping is ramping up for parents
More spending is expected, with the shopping season getting earlier and earlier.
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Canada’s going grey. Now what?
From the C-Suite newsletter: Haircare brands are using data to keep up with an evolving market.
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The force of frictionless retail
From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.
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L’Oreal bring AR virtual trials to Amazon
The beauty giant launches the tech on the ecommerce site amid a shift to digital that has been accelerated during the pandemic.
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Expected increase in delivery is coming to pass
Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.
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2019 Brand of the Year: Ecobee brings purpose to smart thermostats
The start-up won customers over through its approach to social impact and data.
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The big takeaways from Amazon’s hardware event
The company is extending the reach of Alexa and Ring, though new privacy features don't address some major concerns.
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Amazon tops survey of most-trusted ecommerce brands
Despite recent controversies, the online giant ranked first in 18 of the 24 product categories examined in BrandSpark's survey.
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Amazon versus everyone else
Which retailers are competing, dominating and lagging behind the behemoth when it comes to online purchases?
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Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
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Innovation Monitor: Amazon launches drop collections
The ecommerce giant has introduced influencer-inspired clothing lines as it looks to redefine itself as a fashion leader.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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The future shopper is now
Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).
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How the automotive industry is being disrupted
Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.
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Gadget Tracking: Assistant and Alexa get more useful
Plus, Huawei is looking to enter the AR and personal assistant spaces in North America.
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Gadget Tracker: Google adds a screen to Home
Plus, Amazon brings Alexa to French Canadians and Samsung launches smart home hub north of the border.
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Central 1 launches banking on Alexa
The credit union may be the first in Canada to offer customers the ability to make payments and transfer funds on the platform.
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A look at smart speaker adoption in Canada
Media Technology Monitor gets a look into how the young category is growing and who is leading the market.
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Fall TV’s balancing act
Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.
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The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
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Amazon to expand Vancouver hub
A new office will be home to 3,000 staff working on ecomm tech, cloud computing and machine learning.
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Amazon lets users create their own Alexa skills
Alexa Blueprints gives the platform another layer of utility and customization.
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A long ways to go
Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.
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Tech in Action: Alexa, mow my lawn
Husqvarna has announced voice-powered Alexa integration with its robotic lawnmower.
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Ecobee to bring AI to more rooms of your home
The connected home company plans to use recent funding to expand its line of smart, voice-powered products.
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The Quick Fire: Essential trends for marketers
JWT Intelligence's Lucie Greene dissects The Future 100 report to highlight consumer-led trends shaping modern brands.
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Evo launches a skill for Alexa
The BCAA's car sharing service is the first in Canada to give members a voice-powered option.
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Up to the Minute: On Q wins Three Farmers
Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.
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Amazon wants to make sense of your connected devices
A new dedicated service will help customers deal with the volume and unstructured nature of IoT data.
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Amazon launches Alexa in Canada
How local brands are working with Amazon's AI assistant now that it has officially arrived.
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Amazon makes Black Friday an AR affair
An ARKit update to the online retailer's free app puts a selection of products in your home.
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Who are Canada’s most trusted service brands?
BrandSpark's annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.
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Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
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What’s trending for 2018?
From penny-pinching to facial recognition, here's what Mintel sees for next year.
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OK brands, are you ready to find your voice?
Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.
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Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
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What’s the audiobook opportunity?
Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.
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Tech in Action: Amazon’s fashion-forward play
The online retail giant taps into machine learning's potential for clothing design.
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Ad-focused budgets threaten engagement: column
Cameron Wykes says spending won't save brands that don't adjust to the new realities of customer engagement.
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The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
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The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
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CASSIES Bronze: Amazon creates a magical Echo
Leo Burnett's spots had a Super Bowl-sized impact on the device's sales.
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Who are the most trusted retailers online?
Amazon dominated BrandSpark's Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
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Cannes 2016: 19 shortlist spots for Canada
Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.
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Around the world of shopper marketing
Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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Let’s get physical
Why news of store closures isn't deterring online retailers from setting up brick-and-mortar shops.
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Dumping delivery woes
How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.
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The drones are coming
Catch up on the state of drone delivery, as players beyond Amazon jump into the mix.
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Brands of the Year: Desjardins breaks through borders
How the Quebec-based financial co is making a splash in the rest of Canada.
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Next Big Things: Mobile tech will make everything smarter
Apps become their own devices, a path-to-purchase that follows you and other predictions of what's to come.
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Culture beyond the beer cart
Lg2's Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn't good enough.
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The secret behind true mentorship
It's more than just teaching methodology, says Brand Voice's Syd Kessler. It's about personal relationships too.
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Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
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Groceries in a snap
Will taking photos of your food be the next big thing in grocery shopping? Toronto's Slyce certainly hopes so.
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Bottling optimism
Do you see opportunity, or uncertainty and despair? Tony Chapman on how to find your "O Factor."
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Brands take to the skies
It's a bird! It's a plane! Why no, it's a drone! Coming soon to brands near you.
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From probabilistic to predictive analytics
Is that a crystal ball in your pocket or are you just crunching data?
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Aimia gets into predictive analytics
With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.
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With big data comes big responsibility
Dare's Steve Graves checks out the risks and rewards of predictive analytics.
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Relax marketers, you don’t need all the answers
SW+A's Luke Sklar says you're asking the wrong questions. Want to know the right ones?
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Walmart turns 20
The brand's Canadian operation celebrates two decades of rocking the retail boat.
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Amazon: Where video streaming and merch collide
A deal between Mattel's HIT Entertainment and the tech co could be the future of blended content and consumer products.
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Amazon’s game-changing grocery device
Scan a product in your own home for easy delivery? Dash could force retailers and manufacturers to rethink how they sell to consumers.
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Extreme contenting
Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.
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Canadian e-comm offerings disappointing: study
A study from Google and L2 finds shops north of the border may miss out on a $38-billion industry if they don't improve their online offerings.
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Future technology…today
A look at how the advertising industry is channeling ideas of the future such as flying cars, teleportation and invisibility.
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Hot trends in retail
DDB's Jason Dubroy examines trends that are burning up the shopper marketing space right now, and what it will mean for retailers in 2014.
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Indigo deepens in-store experience
The book, home and gift brand unveiled its shopping app and a partnership with American Girl for a store-within-store roll out to help draw shoppers back into the aisles.
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You’ve got retail: The online subscription service
Bensimon Byrne's Max Valiquette looks at why marketers shouldn't ignore the shopping method, which will soon enter the Canadian market.
